Advertisers: Is the Super Bowl Overrated?
Super Bowl TV commercials are considered one of the crown jewels of the ad world. Advertisers spend big ($5.5M is...Audience-First Video Advertising, Accelerated Cord-Cutting & More | Weekly Marketing News
This week in marketing news, sources have covered everything from audience-first video advertising to the increasing shift of consumers from...MNTN + Quora Digest
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly....Why DTC Brands Aren’t Breaking a Sweat These Holidays
The upcoming Black Friday and Cyber Monday shopping season - though who are we kidding, these events are holidays in...Viewers spent 57% more time streaming YOY in Q3
As we enter the final months of 2020, it’s important to take stock of marketing wins over the past year...TikTok, Ocean Spray, and Seizing a Viral Moment the Right Way
When Nathan Apodaca’s car broke down on his way to work, he was prepared for that scenario. He almost certainly...