DSP, SSP, and Ad Exchange: What’s the Difference?
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key...Geotargeting: What Is It and How Does It Work?
As a business owner, you’d no doubt like to connect with more relevant audiences and improve your return on ad...Is Double-Dipping on Linear the Key to Capitalizing on Streaming Content?
As media companies continue to spend on big-budget, premium streaming content, they're looking for ways to get more out of...Real World Performance Wins from MNTN’s Top Retail Advertisers
In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers...From the MNTN Slack — Video Ad Channels Should Be Friends
Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in...Are All AI Features Created Equal? Not in Video and CTV
AI in advertising continues to be a hotly debated topic, but it’s already reached a new frontier: now it can...