Which Came First, the Ad or the Show?
“We fought so hard to get rid of commercials,” Alan Poul recently told Hollywood Reporter, in a piece reigniting what is quickly becoming a chicken-and-egg conundrum in TV town. “It was one of the biggest steps in bringing the worlds...
March 14, 2024
DSP, SSP, and Ad Exchange: What’s the Difference?
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third...
March 19, 2024
Geotargeting: What Is It and How Does It Work?
As a business owner, you’d no doubt like to connect with more relevant audiences and improve your return on ad spend (ROAS). Enter geotargeting — your secret weapon in the fight for consumer attention and engagement. That said, what is...
March 20, 2024
Is Double-Dipping on Linear the Key to Capitalizing on Streaming Content?
As media companies continue to spend on big-budget, premium streaming content, they're looking for ways to get more out of their investment. One of their newest methods is a bit of a blast from the past: streaming originals… broadcast on...
March 22, 2024
Real World Performance Wins from MNTN’s Top Retail Advertisers
In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need...
March 29, 2024
From the MNTN Slack — Video Ad Channels Should Be Friends
Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate? How is second-screen behavior affecting the ad experience? And what do the big shake-ups at...
March 29, 2024