MNTN + Quora Digest
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for...
May 15, 2020
Video Advertising Versus Performance TV
We previously pitted Performance TV against Display-Only Retargeting and DSPs, and now it’s time for video advertising to step into the ring. The first question you may ask upon first glance: aren't video advertising and Performance TV one and the...
April 30, 2020
DSP Versus Performance TV
The first post in our battle series proved a noticeable trend to demonstrate the effectiveness of Performance TV, however the advantages don’t stop there. Let’s take a step back and see why it outperforms on a foundational level. Traditionally, DSPs...
April 23, 2020
The Great Debate: Performance TV Retargeting Versus Display-Only Retargeting
The modern marketer has an unlimited number of options at their fingertips, where advertising is concerned - it comes down to a Goldilocks approach of cherry picking the right combination of channels to maximize returns and make those dollars stretch...
April 15, 2020
Advertising Guidance Concerning COVID-19
As advertisers, it’s crucial to be engaged with our target audience’s behavior. With recent developments regarding COVID-19 (AKA the coronavirus), many consumers are being cautious, opting to avoid public spaces in favor of staying home. In all likelihood this will...
March 10, 2020
Video Retargeting: 5 Reasons Why Connected TV is the Next Big Thing
If you had to guess, how many businesses use video as a marketing tool? If you guessed nearly nine out of ten, you’re right (you’re so smart)﹣87% of businesses use video in their marketing efforts. And nearly all of those...
March 3, 2020