426 results found for versus

MNTN + Quora Digest

With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for...

May 15, 2020

Video Advertising Versus Performance TV

We previously pitted Performance TV against Display-Only Retargeting and DSPs, and now it’s time for video advertising to step into the ring. The first question you may ask upon first glance: aren't video advertising and Performance TV one and the...

April 30, 2020

DSP Versus Performance TV

The first post in our battle series proved a noticeable trend to demonstrate the effectiveness of Performance TV, however the advantages don’t stop there. Let’s take a step back and see why it outperforms on a foundational level.  Traditionally, DSPs...

April 23, 2020

The Great Debate: Performance TV Retargeting Versus Display-Only Retargeting

The modern marketer has an unlimited number of options at their fingertips, where advertising is concerned - it comes down to a Goldilocks approach of cherry picking the right combination of channels to maximize returns and make those dollars stretch...

April 15, 2020

Advertising Guidance Concerning COVID-19

As advertisers, it’s crucial to be engaged with our target audience’s behavior. With recent developments regarding COVID-19 (AKA the coronavirus), many consumers are being cautious, opting to avoid public spaces in favor of staying home. In all likelihood this will...

March 10, 2020

Video Retargeting: 5 Reasons Why Connected TV is the Next Big Thing

If you had to guess, how many businesses use video as a marketing tool? If you guessed nearly nine out of ten, you’re right (you’re so smart)﹣87% of businesses use video in their marketing efforts. And nearly all of those...

March 3, 2020