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Why Strategy Needs To Be at the Center of Your CTV Campaigns
Connected TV has forever changed the advertising landscape, giving marketers the unprecedented ability to combine TV’s brand awareness strengths with digital marketing’s performance. But to make the most of the platform’s targeting, measurability, and creative impact, your strategy must be...
June 2, 2022
Why the Olympics Proves That Brands Need Connected TV Targeting
Today’s consumer is more complex than ever. A biker might enjoy Harley-Davidson bikes but watch The Bachelor. A college student may play video games but watch Downton Abbey. A retiree might be in a target demographic for pharmaceuticals but watch...
July 22, 2021
Why This Q4 Could Change CTV Forever
The COVID-19 pandemic has accelerated many technological and social trends: the rise of remote work, the increase in video chat tools, and the explosion of Connected TV adoption. However, while CTV subscriptions rose during lockdown, there was very little “new”...
August 26, 2021
Why We Chose to Build a Living Room Quality Platform
When we created Performance TV, we had in mind a performance marketing channel that not only drove direct measurable impact, but also delivered a visually captivating, fully-immersive ad experience. That meant creating something we call Living Room Quality, which sets...
May 19, 2020
Why You Need a Performance Plan For Upfronts
It’s the most wonderful time of the year for TV advertisers: upfronts season. But this year feels a little different. Economic anxiety paired with a rapidly evolving industry have brands coming to the table with a performance plan that’s every...
May 16, 2023
Why You Need Purpose-Built Creative to Fuel Performance
Television advertising has evolved from being a top-of-funnel, awareness-only tool into a powerful driver of performance goals, similar to paid search and social media ads. We know these changes have impacted our overall marketing strategies, but how are they affecting...
June 7, 2023