Summary
What This Session Is About
With temperatures rising and travel plans being made, summer-friendly brands in the tourism, experiential and events verticals are about to have their biggest season ever. Now is the time to rethink your strategies and get your campaigns in shape, particularly when it comes to CTV, which offers a golden opportunity for reimagining dormant strategies alongside new methods like geo-fencing and affinity-based audience targeting.
Join Mike Scalise, customer success director at MNTN, as he outlines everything you need to stay competitive in this new season of summer marketing. You’ll find out:
- Why this summer will the biggest season in years for brands in the tourism, experiential and events verticals
- How savvy marketers are placing connected TV at the center of their summer campaigns
- Which existing strategies should be reactivated and reimagined on CTV
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