How A Paid Search Mentality Will Change TV Forever

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What This Session Is About

Search marketers are the masters of discovering new ways to give them an extra edge and boost conversion rates. But if you’re really looking to expand performance in 2024, we’ll let you in on a little secret: the next big thing for search marketers isn’t more search — it’s Connected TV.

Join MNTN as they reveal how search marketers are leading the charge that’s changing the face of television forever — and how you can be at the forefront of this revolution. 

After this session you will be able to: 

  • Apply powerful new CTV capabilities to generate better outcomes – including on paid search
  • Know the latest targeting techniques unique to CTV
  • Understand how your keyword marketing strategies and experience can easily apply to CTV
How A Paid Search Mentality Will Change TV Forever

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