How to Build Brands & Influence People: Why the Brands of Tomorrow Use CTV Today

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What This Session Is About

It’s not easy out there for an emerging brand. Every day they face stiff competition, a global marketplace, and an endless sea of new concepts and ads that vie for their audience’s attention. Emerging brands both big and small need to be resilient, strategic, and have a performance marketing mindset to survive. And the best survival kit has come in the form of an emerging technology itself: Connected TV.

Join Sarah Traficanto, VP of Enterprise Sales at MNTN, as she outlines key CTV strategies emerging brands use to stand out in a crowded market—and turn net-new customers into lifelong ones. Sarah will walk through aspirational case studies, provide actionable insights, and demonstrate key strategies that help your brand always find—and convert—its audience.

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