How to Build Brands & Influence People: Why the Brands of Tomorrow Use CTV Today

Summary

What This Session Is About

It’s not easy out there for an emerging brand. Every day they face stiff competition, a global marketplace, and an endless sea of new concepts and ads that vie for their audience’s attention. Emerging brands both big and small need to be resilient, strategic, and have a performance marketing mindset to survive. And the best survival kit has come in the form of an emerging technology itself: Connected TV.

Join Sarah Traficanto, VP of Enterprise Sales at MNTN, as she outlines key CTV strategies emerging brands use to stand out in a crowded market—and turn net-new customers into lifelong ones. Sarah will walk through aspirational case studies, provide actionable insights, and demonstrate key strategies that help your brand always find—and convert—its audience.

Related Events

How (and Why) CTV is Driving Growth for Retail Mobile Apps

Presented by: eTail

The Top 5 Things Retail Marketers Need to Know About Connected TV

Presented by: National Retail Federation

Creative in the Time of CTV: How Performance TV Enables a Refocus on Ad Creative

Presented by: Variety