What Retailers Told Us About Their New Approach to CTV Advertising

Summary

What This Session Is About

More than ever, retail marketers are leveraging Connected TV to deliver high-impact messaging that’s fully targetable to their current and prospective customers. As a result, CTV is a platform that’s both familiar to linear TV but remarkably unique—and savvy retailers are embracing this dichotomy to rethink their strategies. To find out more, MNTN Research and Retail TouchPoints polled leading retail advertisers—and now we’re sharing the results. 

Join Tim Edmundson, Senior Director of Content Marketing and Research at MNTN, as he provides exclusive data-backed insights on how retailers are using CTV to drive sales. From key strategies advertisers are using to grow their audience, to how they’re circumventing challenges, Edmundson will provide the insights you can’t find anywhere else to inspire your future success story.

Related Events

How (and Why) CTV is Driving Growth for Retail Mobile Apps

Presented by: eTail

The Top 5 Things Retail Marketers Need to Know About Connected TV

Presented by: National Retail Federation

Creative in the Time of CTV: How Performance TV Enables a Refocus on Ad Creative

Presented by: Variety