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Connected TV might get a lot of attention as a performance channel, but paid search and social still play an important role in every brand’s marketing mix. The good news: when added to a performance strategy, CTV’s “halo effect” boosts campaign performance on all other channels — even underperforming ones. Join MNTN as we show why paid search and social...
For years, search marketing has been the backbone of many brands’ marketing campaigns. And while Connected TV might be the new(ish) kid on the block, that doesn’t mean all those years of search marketing experiences and strategies can’t be applied to this hot ad channel. In fact, search marketers are already well-positioned to easily maximize CTV’s opportunities and improve their...
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Before we close the book on 2024, let’s celebrate one final win. Join MNTN and AdParlor for a straight-to-the-point conversation about how AdParlor, a digital-first performance agency, landed the CTV budget of a Fortune 500 company and how MNTN helped them deliver big results.
TV has long been a staple of the auto advertising playbook. However, just as bestselling cars have evolved over time, so too has the vehicle for TV viewing. Connected TV is now the most popular model on the lot, and it’s giving dealerships unprecedented access to their highest-intent audiences. Join MNTN to learn more about how Connected TV is driving...
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By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast. While linear TV maintains dominance in ad exposure, streaming platforms are revolutionizing the market. In this Meet the Analyst Webinar, senior analyst Ross Benes will explore the key trends that will shape the TV and connected TV...
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With more and more brands taking their digital marketing campaigns in-house every day, agencies are facing a turning point. This shift represents a huge opportunity for agencies to redefine their value in the marketplace — and Connected TV can help. With CTV’s powerful performance capabilities and real-time reporting, agencies can recapture their position as strategic, high-impact partners for their clients....
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You know the quote: “Life is like a box of chocolates. You never know what you’re gonna get.” That’s nice for life and all, but the same definitely can’t be said of Connected TV. Unlike linear campaigns, CTV allows you to granularly target audiences and measure its impact, so retail marketers, advertisers, and business leaders get an accurate sense of...
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GROW LA Fall
Viewers have made the shift to cut the cord, and now, what may have once been considered a novelty has become a given in most people’s day-to-day lives: Connected TV. While consumers may love it, many advertisers have reused their linear TV playbooks when turning to CTV. But new research shows that because of the performance outcomes CTV can produce,...
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