The Latest MNTN Webinars & Events.

We team up with top publications, brands, and tech partners to share insights from the industry's best.


Upcoming Webinars & Events

Save your (virtual) seat for our next presentation.

MNTN Forums

Targeting Has Met Its Match(ed)

A new way to find high-intent customers with MNTN


Tuesday, June 25, 2024
10:00 AM PT / 1:00 PM ET

Targeting Has Met Its Match(ed)

Tuesday, June 25, 2024 | 10:00 AM PT / 1:00 PM ET

In fairy tales, it always works out in the end. The princess finds her prince charming, Goldilocks gets her perfect porridge, and advertisers double their ROAS. Okay, that last one isn’t a fairy tale — it’s not even fiction. It’s the result of MNTN’s new audience targeting tool: MNTN Matched.

Join a conversation with MNTN to learn more about how MNTN Matched can connect your commercials with the audience most likely to engage with your brand — and convert! (That’s the marketing version of “happily ever after.”)

Speakers

Jacob Trussell
MNTN Forums Moderator

Imani Clark
Director of Platform Experience

Register Now

Big Ideas: Best Practices in Marketing Measurement for 2024 and Beyond

Big Ideas: Best Practices in Marketing Measurement for 2024 and Beyond

Friday, June 28, 2024 | 8:00 AM PT / 11:00 AM ET

Speakers

Matt Collins
Head of Product Marketing

Register Now

Stretch Ad-Strong: The Latest Flexible Tools Improving CTV Measurement

Stretch Ad-Strong: The Latest Flexible Tools Improving CTV Measurement

Friday, June 28, 2024 | 11:00 AM PT / 2:00 PM ET

Every brand is different, and every ad campaign is unique. So why do we still pigeonhole our performance measurement into predefined boxes? To measure TV campaigns effectively, today’s marketers need the flexibility and reach of a childhood toy filled with corn syrup. Easier said than done, right? 

Not necessarily. Join MNTN and Rockerbox as they highlight the latest CTV innovations making this flexible (one might even say super-stretchy) performance measurement possible. From incrementality and keyword reporting, to cross-device measurement and third-party integrations, we’ll break down the CTV tools you need to get true campaign measurement — and how to use them like a pro.

Speakers

Jon Zucker
Senior Product Marketing Manager

Register Now

Watch On-Demand

Missed a webinar or event? Don’t worry: that’s what these on-demand replays are for.

Filter By:

Seeing Connected TV Through a Search Marketer Lens

As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search  has limits, for while it’s unmatched for capturing intent, it struggles to generate intent If you feel like you’ve maxed out, it may be time to test Connected TV. CTV has transformed television advertising into a scalable, intent-based...

Presented by:

And the Award for Most Successful Industry on CTV Goes To...

In this webcast Ad Age and MNTN award the best-performing verticals on CTV. Join us as we reveal the industries that are winning the strongest performance outcomes on CTV—and with some potentially surprising upsets. We’ll compare industry verticals against each other, dive deep into which ones are killing it (and why) and show how you can apply their learnings in...

Presented by:

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.

March Adness: CTV’s Latest Trends Are On Fire

For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. But like all cutting-edge digital tools — or college basketball prodigies — CTV has no ceiling. It has continued to introduce significant innovations that help fuel growth efficiency, new customer acquisition strategies, and measurement capabilities that accurately prove campaign success. So...

Presented by:

How Retail Brands Can Drive Performance with Connected TV

Retail marketers don’t need help raising awareness on TV — it’s just what comes naturally. To put it in Texas Hold ‘Em terms, awareness is table stakes, but modern TV advertising has an ace up its sleeve: Connected TV. CTV makes driving performance possible on the biggest screens your audiences watch. You might think, “Well of course a CTV platform...

Presented by:

Creative Power: The (Human) Secrets to CTV Ads that Convert

The creative future is looking bright for advertisers. AI is well on its way to being a driving force for creative ideation, but the human element is as important as ever — if not more so. 48% of adults don’t yet trust companies that use AI as much as those that don’t. And when you need results today, the human...

Presented by:

Integrated and Informed: Measuring The Key to Success on Connected TV

Connected TV (CTV) isn’t a nice-to-have ad channel anymore — it’s the mainstream way marketers advertise on television. It’s taken pole position in their mix because CTV’s digital DNA allows them to target audiences and track performance just like they would on paid search and social. But if marketers want to understand the true impact CTV has on their campaign objectives,...

Presented by:

The Rise of CTV In Marketing

With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels. Combined with advancements in programmatic technology and AI-driven tools, CTV has created new opportunities for marketers to connect with their target audiences and drive campaign results. To remain competitive in the digital advertising space, it's critical to stay up-to-date...

Presented by:

Save the Data: Performance Pros Share How to Put CTV Data to Work

Connected TV (CTV) merges the wide reach of traditional TV advertising with the advantages of digital targeting and analytics. As a significant component of performance marketing, CTV offers detailed data insights, making it an essential tool for marketers. On this webinar, we will discuss the use of performance data to enhance advertising creativity and precision. Attendees will learn about practical...

Presented by:

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.

Request Demo