The Latest MNTN Webinars & Events.

We team up with top publications, brands, and tech partners to share insights from the industry's best.


Upcoming Webinars & Events

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Seeing Connected TV Through a Search Marketer Lens

Seeing Connected TV Through a Search Marketer Lens

Thursday, April 18, 2024 | 10:00 AM PT / 1:00 PM ET

As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search  has limits, for while it’s unmatched for capturing intent, it struggles to generate intent If you feel like you’ve maxed out, it may be time to test Connected TV. CTV has transformed television advertising into a scalable, intent-based marketing tool that search marketers can’t afford to overlook.

Join MNTN to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll understand how CTV complements a search strategy by:

  • Allowing search marketers to reach, retarget, and convert high-intent audiences
  • Enabling a deeper understanding of essential metrics, including incrementality, without the high price tag
  • Protecting your brand’s reputation in a brand-safe environment
  • Creating a halo effect that can improve the search and social channels you already use

Speakers

Rebeccah Bakich
Digital Marketing Manager

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The Future of (C)TV is Now

The Future of (C)TV is Now

Monday, April 29, 2024 | 10:00 AM PT / 1:00 PM ET

When you open your favorite streaming app, you expect exciting updates: frequently refreshed content, an occasional redesign, or even new quality-of-life improvements. What you might not realize is that advertisers see the same things happening on the backend. In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into the performance marketing powerhouse it always promised to be — while still making it easier than ever for brands of all sizes to get in on the action.

Join MNTN and the American Marketing Association as we shine a light on the latest advances in CTV and the possibilities they open. From CTV’s positive halo effect on other ad channels in your marketing mix, to how brands can easily and affordably launch campaigns and produce creative at scale, we’ll share everything you need to know to supercharge your performance marketing strategies and improve your outcomes. Because advertising on TV should be as exciting as watching it.

Speakers

Vittoria Cipollone
Sr. Platform Experience Manager

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The Marketer’s Guide to Evergreen CTV Ads

The Marketer’s Guide to Evergreen CTV Ads

Tuesday, May 7, 2024 | 10:00 AM PT / 1:00 PM ET

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract their audiences of tomorrow, today. But how do these advertisers stay connected with their brands' loyalists and drive results beyond the upfronts? By dedicating time and creative attention to ads they can run year round, or what we call evergreen ads.

Join MNTN and Adweek as we look at how evergreen TV ads can reinforce your seasonal  campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round. We'll cover the success strategies of brands that successfully balance evergreen and seasonal TV campaigns, as well as tips for approaching your creative and goals for each. The result: everything you need to keep your campaigns — and your revenue — somewhere that’s evergreen.

Speakers

Allie Lindly
Senior Customer Success Manager

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The Top Mistakes Brands Make With Their CTV Ad Spend

Hollywood strikes. Delayed content releases. The rising cost of streaming. And, oh yeah, even more service fragmentation and consolidation than ever before. These stories are having a real impact on ad spend in 2024, but unfortunately many brands are getting the wrong message. Next year is poised to be CTV’s most lucrative and competitive year yet; you can’t afford to...

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The Brand Safe Haven: Why CTV is a (Digital) Storm Shelter

You're traveling through another dimension — a dimension not only of sight and sound, but of mind. No, we’re not talking about The Twilight Zone. We’re talking about social media. With social’s confluence of sights, sounds, and (very opinionated) minds, advertisers know brand safety headaches can feel a little inevitable, especially as we head into 2024. But you don’t have...

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Q5 is the New Q1: How to Keep Your CTV Strategy Going Strong Into 2024

Brands love to ring in the new year with an impressive Q4, but what happens after? Twist: it’s not Q1 again — it’s “Q5.” Just because the calendar year starts over doesn’t mean your campaigns and ad strategy should, too. Brands that are historically busy early in the year can use data they’re generating today to stuff the sales funnel...

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Ad Lang Syne: How 2024 Will Shake Up Media Buying

As you may have noticed, 2023 was a big year for CTV advertising. More consumers rushed to ad-supported streaming, more advertisers adopted new targeting and measurement capabilities, and major players like Netflix announced an increase in ad inventory for 2024. But to take advantage of these opportunities, advertisers need to know how media buying will evolve in the coming year...

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See It in Action: Search Marketing CTV Success Stories

We've met search marketers who aren't just using Connected TV’s targeting techniques to generate better performance -- they're unearthing findings so dramatic that it's changing their entire brand messaging and targeting strategies. Now we're sharing their strategies and insights. Join MNTN as they provide a deep dive into the benefits of a search marketing mentality on CTV — and reveal...

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How A Paid Search Mentality Will Change TV Forever

Search marketers are the masters of discovering new ways to give them an extra edge and boost conversion rates. But if you’re really looking to expand performance in 2024, we’ll let you in on a little secret: the next big thing for search marketers isn’t more search — it’s Connected TV. Join MNTN as they reveal how search marketers are...

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Dial Down the (Digital) Noise With CTV’s Latest Innovations

Ready for a “no duh” statement? Today’s world is pretty noisy. The average consumer has more entertainment options, more distractions, and yes, even more ads, competing for their attention every second of the day. And unless you have a bottomless budget, even the most compelling ad can still get lost in the shuffle. Thankfully, recent CTV innovations — including a...

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Just Keep Growing: The Surprising Effects of Adding CTV to Your Marketing Mix

Inflation is up. Spending is down. And now the advertiser’s favorite targeting treat — the cookie — is crumbling. This has led to D2C marketing budgets feeling the pinch lately, but that doesn’t mean you have to spend money to make money. You just have to think smarter. Recent CTV innovations — including some you may have missed — are...

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