The Latest MNTN Webinars & Events.

We team up with top publications, brands, and tech partners to share insights from the industry's best.


Upcoming Webinars & Events

Save your (virtual) seat for our next presentation.

The Future of (C)TV is Now

The Future of (C)TV is Now

Monday, April 29, 2024 | 10:00 AM PT / 1:00 PM ET

When you open your favorite streaming app, you expect exciting updates: frequently refreshed content, an occasional redesign, or even new quality-of-life improvements. What you might not realize is that advertisers see the same things happening on the backend. In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into the performance marketing powerhouse it always promised to be — while still making it easier than ever for brands of all sizes to get in on the action.

Join MNTN and the American Marketing Association as we shine a light on the latest advances in CTV and the possibilities they open. From CTV’s positive halo effect on other ad channels in your marketing mix, to how brands can easily and affordably launch campaigns and produce creative at scale, we’ll share everything you need to know to supercharge your performance marketing strategies and improve your outcomes. Because advertising on TV should be as exciting as watching it.

Speakers

Vittoria Cipollone
Sr. Platform Experience Manager

Register Now

The Marketer’s Guide to Evergreen CTV Ads

The Marketer’s Guide to Evergreen CTV Ads

Tuesday, May 7, 2024 | 10:00 AM PT / 1:00 PM ET

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract their audiences of tomorrow, today. But how do these advertisers stay connected with their brands' loyalists and drive results beyond the upfronts? By dedicating time and creative attention to ads they can run year round, or what we call evergreen ads.

Join MNTN and Adweek as we look at how evergreen TV ads can reinforce your seasonal  campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round. We'll cover the success strategies of brands that successfully balance evergreen and seasonal TV campaigns, as well as tips for approaching your creative and goals for each. The result: everything you need to keep your campaigns — and your revenue — somewhere that’s evergreen.

Speakers

Allie Lindly
Senior Customer Success Manager

Register Now

Watch On-Demand

Missed a webinar or event? Don’t worry: that’s what these on-demand replays are for.

Filter By:

Save the Data: Performance Pros Share How to Put CTV Data to Work

Connected TV (CTV) merges the wide reach of traditional TV advertising with the advantages of digital targeting and analytics. As a significant component of performance marketing, CTV offers detailed data insights, making it an essential tool for marketers. On this webinar, we will discuss the use of performance data to enhance advertising creativity and precision. Attendees will learn about practical...

Presented by:

Why Performance-Powered Brand Marketing Is A (Big) Game Changer In 2024

Let’s be real: TV advertising has notoriously had a transparency problem. But it’s become easier to rise above those limitations with connected TV, which unifies brand marketing and performance marketing tactics together to provide crystal-clear clarity into the outcomes of TV campaigns. This integrated approach is called performance-powered brand marketing, and it ensures something every TV campaign needs: a whole lot...

Presented by:

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.

The Top Mistakes Brands Make With Their CTV Ad Spend

Hollywood strikes. Delayed content releases. The rising cost of streaming. And, oh yeah, even more service fragmentation and consolidation than ever before. These stories are having a real impact on ad spend in 2024, but unfortunately many brands are getting the wrong message. Next year is poised to be CTV’s most lucrative and competitive year yet; you can’t afford to...

Presented by:

The Brand Safe Haven: Why CTV is a (Digital) Storm Shelter

You're traveling through another dimension — a dimension not only of sight and sound, but of mind. No, we’re not talking about The Twilight Zone. We’re talking about social media. With social’s confluence of sights, sounds, and (very opinionated) minds, advertisers know brand safety headaches can feel a little inevitable, especially as we head into 2024. But you don’t have...

Presented by:

Q5 is the New Q1: How to Keep Your CTV Strategy Going Strong Into 2024

Brands love to ring in the new year with an impressive Q4, but what happens after? Twist: it’s not Q1 again — it’s “Q5.” Just because the calendar year starts over doesn’t mean your campaigns and ad strategy should, too. Brands that are historically busy early in the year can use data they’re generating today to stuff the sales funnel...

Presented by:

Ad Lang Syne: How 2024 Will Shake Up Media Buying

As you may have noticed, 2023 was a big year for CTV advertising. More consumers rushed to ad-supported streaming, more advertisers adopted new targeting and measurement capabilities, and major players like Netflix announced an increase in ad inventory for 2024. But to take advantage of these opportunities, advertisers need to know how media buying will evolve in the coming year...

Presented by:

See It in Action: Search Marketing CTV Success Stories

We've met search marketers who aren't just using Connected TV’s targeting techniques to generate better performance -- they're unearthing findings so dramatic that it's changing their entire brand messaging and targeting strategies. Now we're sharing their strategies and insights. Join MNTN as they provide a deep dive into the benefits of a search marketing mentality on CTV — and reveal...

Presented by:

How A Paid Search Mentality Will Change TV Forever

Search marketers are the masters of discovering new ways to give them an extra edge and boost conversion rates. But if you’re really looking to expand performance in 2024, we’ll let you in on a little secret: the next big thing for search marketers isn’t more search — it’s Connected TV. Join MNTN as they reveal how search marketers are...

Presented by:

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.

Request Demo