CES 2024: Stagwell (STGW) and MNTN Announce Partnership in Unified Performance SolutionsLearn More
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Connected TV (CTV) merges the wide reach of traditional TV advertising with the advantages of digital targeting and analytics. As a significant component of performance marketing, CTV offers detailed data insights, making it an essential tool for marketers. On this webinar, we will discuss the use of performance data to enhance advertising creativity and precision. Attendees will learn about practical...
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Let’s be real: TV advertising has notoriously had a transparency problem. But it’s become easier to rise above those limitations with connected TV, which unifies brand marketing and performance marketing tactics together to provide crystal-clear clarity into the outcomes of TV campaigns. This integrated approach is called performance-powered brand marketing, and it ensures something every TV campaign needs: a whole lot...
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Hollywood strikes. Delayed content releases. The rising cost of streaming. And, oh yeah, even more service fragmentation and consolidation than ever before. These stories are having a real impact on ad spend in 2024, but unfortunately many brands are getting the wrong message. Next year is poised to be CTV’s most lucrative and competitive year yet; you can’t afford to...
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You're traveling through another dimension — a dimension not only of sight and sound, but of mind. No, we’re not talking about The Twilight Zone. We’re talking about social media. With social’s confluence of sights, sounds, and (very opinionated) minds, advertisers know brand safety headaches can feel a little inevitable, especially as we head into 2024. But you don’t have...
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Brands love to ring in the new year with an impressive Q4, but what happens after? Twist: it’s not Q1 again — it’s “Q5.” Just because the calendar year starts over doesn’t mean your campaigns and ad strategy should, too. Brands that are historically busy early in the year can use data they’re generating today to stuff the sales funnel...
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As you may have noticed, 2023 was a big year for CTV advertising. More consumers rushed to ad-supported streaming, more advertisers adopted new targeting and measurement capabilities, and major players like Netflix announced an increase in ad inventory for 2024. But to take advantage of these opportunities, advertisers need to know how media buying will evolve in the coming year...
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We've met search marketers who aren't just using Connected TV’s targeting techniques to generate better performance -- they're unearthing findings so dramatic that it's changing their entire brand messaging and targeting strategies. Now we're sharing their strategies and insights. Join MNTN as they provide a deep dive into the benefits of a search marketing mentality on CTV — and reveal...
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Search marketers are the masters of discovering new ways to give them an extra edge and boost conversion rates. But if you’re really looking to expand performance in 2024, we’ll let you in on a little secret: the next big thing for search marketers isn’t more search — it’s Connected TV. Join MNTN as they reveal how search marketers are...
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