The Latest MNTN Webinars & Events.

We team up with top publications, brands, and tech partners to share insights from the industry's best.


Upcoming Webinars & Events

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Seeing Connected TV Through a Search Marketer Lens

Seeing Connected TV Through a Search Marketer Lens

Thursday, April 18, 2024 | 10:00 AM PT / 1:00 PM ET

As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search  has limits, for while it’s unmatched for capturing intent, it struggles to generate intent If you feel like you’ve maxed out, it may be time to test Connected TV. CTV has transformed television advertising into a scalable, intent-based marketing tool that search marketers can’t afford to overlook.

Join MNTN to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll understand how CTV complements a search strategy by:

  • Allowing search marketers to reach, retarget, and convert high-intent audiences
  • Enabling a deeper understanding of essential metrics, including incrementality, without the high price tag
  • Protecting your brand’s reputation in a brand-safe environment
  • Creating a halo effect that can improve the search and social channels you already use

Speakers

Rebeccah Bakich
Digital Marketing Manager

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The Future of (C)TV is Now

The Future of (C)TV is Now

Monday, April 29, 2024 | 10:00 AM PT / 1:00 PM ET

When you open your favorite streaming app, you expect exciting updates: frequently refreshed content, an occasional redesign, or even new quality-of-life improvements. What you might not realize is that advertisers see the same things happening on the backend. In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into the performance marketing powerhouse it always promised to be — while still making it easier than ever for brands of all sizes to get in on the action.

Join MNTN and the American Marketing Association as we shine a light on the latest advances in CTV and the possibilities they open. From CTV’s positive halo effect on other ad channels in your marketing mix, to how brands can easily and affordably launch campaigns and produce creative at scale, we’ll share everything you need to know to supercharge your performance marketing strategies and improve your outcomes. Because advertising on TV should be as exciting as watching it.

Speakers

Vittoria Cipollone
Sr. Platform Experience Manager

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The Marketer’s Guide to Evergreen CTV Ads

The Marketer’s Guide to Evergreen CTV Ads

Tuesday, May 7, 2024 | 10:00 AM PT / 1:00 PM ET

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract their audiences of tomorrow, today. But how do these advertisers stay connected with their brands' loyalists and drive results beyond the upfronts? By dedicating time and creative attention to ads they can run year round, or what we call evergreen ads.

Join MNTN and Adweek as we look at how evergreen TV ads can reinforce your seasonal  campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round. We'll cover the success strategies of brands that successfully balance evergreen and seasonal TV campaigns, as well as tips for approaching your creative and goals for each. The result: everything you need to keep your campaigns — and your revenue — somewhere that’s evergreen.

Speakers

Allie Lindly
Senior Customer Success Manager

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The Ad Gift That Keeps On Giving: CTV’s Must-See Features For 2024

Marketers have had years to wrap their minds around CTV and feel confident in its abilities. But now those marketers are making a list (and probably checking it twice) of the dream features they want to see from the platform. At the same time, CTV ad platforms started tinkering around with new capabilities they predicted marketers would want — before...

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Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won't want to miss. If you thought CTV was good before, it’s...

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10 Streaming TV Trends You Need To Know In 2024

Over the past five years, the streaming TV landscape has been constantly evolving, whether that’s introducing new viewing experiences, or just adding a plus sign to a brand name. And as we approach 2024, the industry is poised to transform even more. And we’ve got the trends that’ll show you what’s next. Join us for an exclusive webinar, "10 Streaming...

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Gotta Go FAST: Following Audiences into the Next Wave of Streaming

Let’s face it: the entertainment industry is going to look a little different over the next year and change. Ok, a lot different. Without popular tentpole shows to keep new (and returning) subscribers flocking to premium networks, advertisers are entering a harsh (hopefully brief) reality where fresh content is hard to come by. Recent shifts in ad spend have routed...

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Navigating Today’s CTV Landscape

Thanks to CTV, today’s TV ad is easier and more accessible than ever. With so many new tools at your fingertips, how do you figure out if (and how much) TV spend is the right investment for your brand? And how do you find out which audiences are tuning in, and where? Join us as we sit down with John...

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Brand Awareness Isn’t Found on the Side of the Road

Here’s a not-so-fun fact: 90% of all B2B decision-makers sign with companies they knew at the start of the buying process. As a result, getting in front of the right decision-makers and building brand awareness is more crucial than ever. But this doesn’t mean you should throw out machine learning, digital measurement, and granular targeting for a roadside billboard. B2B...

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What This Year’s Stats Tell Us About 2024’s Trends

While 2023 may be winding down, the shifting TV landscape shows no signs of slowing up. Over the past year, CTV continued to eat linear TV’s lunch. More channels announced ad-supported tiers, leading to further fragmentation within the industry. AI has become the hottest topic in Adland as marketers work to integrate it into their workflow. But with 2024 on...

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TV as a Lower Funnel Performance Engine: It’s No Longer Just About Reach

TV has long been valued for its broad reach. But thanks to the digital DNA of connected TV, TV as a whole has evolved from a reach-based channel to a performance marketing powerhouse. The result? Brands can now use data-driven, audience-first strategies to reach customers further down the funnel, wherever they watch their favorite shows. Get insights on CTV’s radical...

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