The Latest MNTN Webinars & Events.
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Your advertising campaigns are only as good as the performance data you gather from them. Without the proper emphasis on measurement, how can you truly know the impact of your efforts? On Connected TV, you may feel it even more — how do you measure an unclickable screen? But it doesn’t have to be complicated. Join MNTN and Rockerbox in...
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Once considered an experimental channel that made up a teeny slice of marketing budgets, Connected TV (CTV) has become essential to omnichannel success. But it didn’t happen overnight — while consumers gleefully cut the cord, advertisers were slow to follow their audiences to streaming. Now, not only has the gap between time spent and ad spend started to close, but...
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Connected TV might get a lot of attention as a performance channel, but paid search and social still play an important role in every brand’s marketing mix. The good news: when added to a performance strategy, CTV’s “halo effect” boosts campaign performance on all other channels — even underperforming ones. Join MNTN as we show why paid search and social...
For years, search marketing has been the backbone of many brands’ marketing campaigns. And while Connected TV might be the new(ish) kid on the block, that doesn’t mean all those years of search marketing experiences and strategies can’t be applied to this hot ad channel. In fact, search marketers are already well-positioned to easily maximize CTV’s opportunities and improve their...
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Before we close the book on 2024, let’s celebrate one final win. Join MNTN and AdParlor for a straight-to-the-point conversation about how AdParlor, a digital-first performance agency, landed the CTV budget of a Fortune 500 company and how MNTN helped them deliver big results.
TV has long been a staple of the auto advertising playbook. However, just as bestselling cars have evolved over time, so too has the vehicle for TV viewing. Connected TV is now the most popular model on the lot, and it’s giving dealerships unprecedented access to their highest-intent audiences. Join MNTN to learn more about how Connected TV is driving...
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By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast. While linear TV maintains dominance in ad exposure, streaming platforms are revolutionizing the market. In this Meet the Analyst Webinar, senior analyst Ross Benes will explore the key trends that will shape the TV and connected TV...
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With more and more brands taking their digital marketing campaigns in-house every day, agencies are facing a turning point. This shift represents a huge opportunity for agencies to redefine their value in the marketplace — and Connected TV can help. With CTV’s powerful performance capabilities and real-time reporting, agencies can recapture their position as strategic, high-impact partners for their clients....
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