CES 2024: Stagwell (STGW) and MNTN Announce Partnership in Unified Performance SolutionsLearn More
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Ready for a “no duh” statement? Today’s world is pretty noisy. The average consumer has more entertainment options, more distractions, and yes, even more ads, competing for their attention every second of the day. And unless you have a bottomless budget, even the most compelling ad can still get lost in the shuffle. Thankfully, recent CTV innovations — including a...
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Inflation is up. Spending is down. And now the advertiser’s favorite targeting treat — the cookie — is crumbling. This has led to D2C marketing budgets feeling the pinch lately, but that doesn’t mean you have to spend money to make money. You just have to think smarter. Recent CTV innovations — including some you may have missed — are...
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Marketers have had years to wrap their minds around CTV and feel confident in its abilities. But now those marketers are making a list (and probably checking it twice) of the dream features they want to see from the platform. At the same time, CTV ad platforms started tinkering around with new capabilities they predicted marketers would want — before...
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Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won't want to miss. If you thought CTV was good before, it’s...
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Over the past five years, the streaming TV landscape has been constantly evolving, whether that’s introducing new viewing experiences, or just adding a plus sign to a brand name. And as we approach 2024, the industry is poised to transform even more. And we’ve got the trends that’ll show you what’s next. Join us for an exclusive webinar, "10 Streaming...
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Let’s face it: the entertainment industry is going to look a little different over the next year and change. Ok, a lot different. Without popular tentpole shows to keep new (and returning) subscribers flocking to premium networks, advertisers are entering a harsh (hopefully brief) reality where fresh content is hard to come by. Recent shifts in ad spend have routed...
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Thanks to CTV, today’s TV ad is easier and more accessible than ever. With so many new tools at your fingertips, how do you figure out if (and how much) TV spend is the right investment for your brand? And how do you find out which audiences are tuning in, and where? Join us as we sit down with John...
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Here’s a not-so-fun fact: 90% of all B2B decision-makers sign with companies they knew at the start of the buying process. As a result, getting in front of the right decision-makers and building brand awareness is more crucial than ever. But this doesn’t mean you should throw out machine learning, digital measurement, and granular targeting for a roadside billboard. B2B...
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