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Syllabus for Success: How CTV Helps Back-to-School Campaigns Make the Grade


Thursday, July 24, 2025
10:00 AM PT / 1:00 PM ET

Syllabus for Success: How CTV Helps Back-to-School Campaigns Make the Grade

Thursday, July 24, 2025 | 10:00 AM PT / 1:00 PM ET

The back-to-school season is big — like, $84-billion-a-year big — and it touches a wide range of industries, from the expected (technology, fashion), to the sometimes overlooked (furniture, home goods — how else are college students going to deck out their dorms?) To help you stay at the top of the class this year, we've put together comprehensive insights on how students, parents, and advertisers are rethinking their return to the classroom in the face of economic turbulence. In this month’s Forum, join Matt Collins,...

Speakers

Matt Collins
VP of Product and Partner Marketing

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How MNTN Helped AdParlor Win Big

Before we close the book on 2024, let’s celebrate one final win. Join MNTN and AdParlor for a straight-to-the-point conversation about how AdParlor, a digital-first performance agency, landed the CTV budget of a Fortune 500 company and how MNTN helped them deliver big results.

How CTV Accelerates Results for the Auto Dealerships

TV has long been a staple of the auto advertising playbook. However, just as bestselling cars have evolved over time, so too has the vehicle for TV viewing. Connected TV is now the most popular model on the lot, and it’s giving dealerships unprecedented access to their highest-intent audiences. Join MNTN to learn more about how Connected TV is driving...

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Navigating the CTV Frontier: Ad Spending Trends to Watch in 2025

By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast. While linear TV maintains dominance in ad exposure, streaming platforms are revolutionizing the market. In this Meet the Analyst Webinar, senior analyst Ross Benes will explore the key trends that will shape the TV and connected TV...

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Make CTV Your Agency’s Competitive Advantage

With more and more brands taking their digital marketing campaigns in-house every day, agencies are facing a turning point. This shift represents a huge opportunity for agencies to redefine their value in the marketplace — and Connected TV can help. With CTV’s powerful performance capabilities and real-time reporting, agencies can recapture their position as strategic, high-impact partners for their clients....

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Run, Performance, Run! Why Connected TV is No Box of Chocolates

You know the quote: “Life is like a box of chocolates. You never know what you’re gonna get.” That’s nice for life and all, but the same definitely can’t be said of Connected TV. Unlike linear campaigns, CTV allows you to granularly target audiences and measure its impact, so retail marketers, advertisers, and business leaders get an accurate sense of...

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GROW LA Fall

CTV Vibe Check: Marketers’ Takes on a Hot Performance Channel

Viewers have made the shift to cut the cord, and now, what may have once been considered a novelty has become a given in most people’s day-to-day lives: Connected TV. While consumers may love it, many advertisers have reused their linear TV playbooks when turning to CTV. But new research shows that because of the performance outcomes CTV can produce,...

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How to Put AI to Work on CTV To Drive (And Measure) Ad Performance

From driving performance to accurately measuring results, Connected TV continues to prove itself as an effective performance channel. As AI solutions continue to become mainstream, marketers are incorporating these tools to get and measure even better outcomes. In this session, learn practical tips to apply today’s AI tools to CTV to deliver exceptional results for your brand or client.

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Innovation & Implementation: Applying AI to Your Marketing Business

Sit down with experts to learn where AI best fits in their marketing strategy, whether that’s tracking conversions, personalizing marketing efforts, or another new innovative measure. Explore what's working right now and what's right around the corner when it comes to AI and marketing.

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