A Crash Course in Reliable CTV Attribution: Are Your Ads Really Delivering?
What This Session Is About
If there was ever an elephant in the room of connected TV ad tech, it’s the word “attribution.” How can marketers know the ads they paid for are actually delivering the performance their CTV partners promise? Luckily, you don’t have to trust your gut. Accurate attribution is possible—with the right approach.
Get a crash course in ensuring reliable CTV attribution from MNTN’s customer success manager Jennifer Brickler. You’ll find out:
- How cross-device attribution works and what different models can be used
- Why attribution is such a crucial component of measuring the success of your campaigns
- How to accurately connect the dots between a viewer seeing your ad and taking an action
Take a look at the deck
5 Min Read
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