How Programmatic Data and Technology Can Bring New Advertisers to Television Advertising for the First Time

Summary

What This Session Is About

Meeting potential customers where they are is more important than ever, especially in television advertising where customers want to feel like they are having a more personalized experience. While the ad sector may see a slowdown in overall spending in 2023, connected TV is expected to buck that trend and see a 14.4% increase compared to 2022. Are you ready?

 In this webinar, industry experts will explore:

• Challenges and opportunities for 2023
• Why you should take a programmatic-first approach to ad servers
• Which programmatic TV trends should advertisers embrace

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