Linear TV’s Pains Are Connected TV’s Gains: Cash in on the Ad Spend Shift

Summary

What This Session Is About

The appeal of connected TV (CTV) is its adaptability, particularly when advertisers are navigating the digital-first world. In fact, marketers are all in on growing audience reach and relevance while leaving behind the constraints of conventional TV advertising.

In this Meet the Analyst Webinar, our principal analyst Paul Verna will help you understand the essential aspects of this seismic shift, so you can fine-tune your strategies and get the most value out of your TV and video ad budgets.

You’ll walk away with:

• Ad spend projections through 2027 for linear TV and CTV
• Our unique forecast data on where viewers are spending most of their time
• A look at the unexplored relationships between ad spending and time spent on linear TV and CTV
• Why you should favor the combination of linear TV and CTV ads

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