Must CTV: How Streaming TV Ads Unlock Brand-Defining Moments
What This Session Is About
Quick, agile, accessible—these aren’t the words you’d use to describe TV advertising…unless you were talking about Connected TV. The rise of CTV has transformed a time-intensive and expensive ad channel into one that launches campaigns in mere days at a fraction of the cost. Discover how CTV advertising’s agility and impact unlocks opportunities to tap into the zeitgeist, launch relevant campaigns, and seize your brand-defining moment. This keynote presentation will cover:
How to go from campaign ideation to implementation in only a matter of days.
What retailers need to know when developing an effective direct-response CTV strategy.
Which technologies are a must-have for launching campaigns and measuring impact.
Take a look at the deck
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