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Must CTV: How Streaming TV Ads Unlock Brand-Defining Moments

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Summary

What This Session Is About

Quick, agile, accessible—these aren’t the words you’d use to describe TV advertising…unless you were talking about Connected TV. The rise of CTV has transformed a time-intensive and expensive ad channel into one that launches campaigns in mere days at a fraction of the cost. Discover how CTV advertising’s agility and impact unlocks opportunities to tap into the zeitgeist, launch relevant campaigns, and seize your brand-defining moment. This keynote presentation will cover:

How to go from campaign ideation to implementation in only a matter of days.
What retailers need to know when developing an effective direct-response CTV strategy.
Which technologies are a must-have for launching campaigns and measuring impact.

Must CTV: How Streaming TV Ads Unlock Brand-Defining Moments

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