The Latest MNTN Webinars & Events.

Did you see that? Almost overnight, Connected TV evolved again. Several streaming services have merged and consolidated, all of the major services have expanded their libraries with must-see-(C)TV, and everyone’s embracing ads—even Netflix. Now every streaming service is ready to be a fully measurable, targetable ad platform for brands, and 2023 is poised to usher in a new era of...

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Q4: It’s the most wonderful — and stressful — time of the year. Sprinkle in the economic uncertainty and the holidays can seem a little less merry. With so many factors out of your control, Connected TV (CTV) can provide a flexible solution that makes it easy to adjust your marketing strategy throughout the season. From easy, creative swaps to...

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While you’ve probably been hearing that Connected TV is a great channel for B2B brands, it may be hard to believe that the TV screen is driving significant conversions. However, we have proof. B2B businesses are opting to reach their audiences with CTV advertising and are seeing the results. From elevating their video creative to deep-diving into the data, CTV...

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We’re fast approaching the holidays, which means brands are preparing for their annual seasonal advertising sprint. But how do you make your creative stand out when so many ads at the end of the year have a similar look and feel? By using data to pinpoint the precise creative elements that are being over or under utilized during the annual...

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Investing in video creative for your B2B marketing strategy will always be costly and time consuming. Connected TV and video advertising are effective ways to stand out from the competition. An intelligent, resourceful approach to video production and deployment can maximize ROI. If you can’t tell, we’ve been playing two truths and a lie. Can you guess which ones are...

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Marketing and sales in perfect harmony. That’s the dream, isn’t it? A healthy pipeline, qualified leads, plenty of awareness providing sellers air cover. A feat that isn’t easy on its own, and when you throw in unaligned expectations it can be even harder. Making this dream a reality can be a daily struggle for many B2B brands—but it doesn’t have...

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If you’re a travel brand, you’ve seen some serious shift—from COVID disruptions to changing consumer behaviors and emerging technologies, the last few years have been full of rapid change. To learn how to stay ahead, you need to understand how your fellow travel marketers are navigating the current ad space. And that means tapping into data-driven insights sourced from senior...

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Sure, Connected TV is an efficient performance marketing channel on its own, but that’s just scratching the surface. CTV’s digital roots provide a data-rich feedback loop that can be applied beyond the TV screen; the findings from your CTV initiatives can be applied to other channels to help drive success across platforms. So while your CTV campaigns are churning away,...

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