The Latest MNTN Webinars & Events.

With more and more brands taking their digital marketing campaigns in-house every day, agencies are facing a turning point. This shift represents a huge opportunity for agencies to redefine their value in the marketplace — and Connected TV can help. With CTV’s powerful performance capabilities and real-time reporting, agencies can recapture their position as strategic, high-impact partners for their clients....

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You know the quote: “Life is like a box of chocolates. You never know what you’re gonna get.” That’s nice for life and all, but the same definitely can’t be said of Connected TV. Unlike linear campaigns, CTV allows you to granularly target audiences and measure its impact, so retail marketers, advertisers, and business leaders get an accurate sense of...

Viewers have made the shift to cut the cord, and now, what may have once been considered a novelty has become a given in most people’s day-to-day lives: Connected TV. While consumers may love it, many advertisers have reused their linear TV playbooks when turning to CTV. But new research shows that because of the performance outcomes CTV can produce,...

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From driving performance to accurately measuring results, Connected TV continues to prove itself as an effective performance channel. As AI solutions continue to become mainstream, marketers are incorporating these tools to get and measure even better outcomes. In this session, learn practical tips to apply today’s AI tools to CTV to deliver exceptional results for your brand or client.

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Sit down with experts to learn where AI best fits in their marketing strategy, whether that’s tracking conversions, personalizing marketing efforts, or another new innovative measure. Explore what's working right now and what's right around the corner when it comes to AI and marketing.

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In today’s modern world, everything is quick — including getting started on Connected TV. That goes for B2B advertisers especially — not only has CTV made it easy for B2B brands to find their audience on TV, but it’s helping them be agile throughout the funnel. From staying in the buyer's initial consideration set, to driving measurable outcomes, CTV is...

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Connected TV is no longer a “new” channel for advertisers, but you may still be wondering about its full digital capabilities. According to a survey conducted by ADWEEK and MNTN, advertisers still cite campaign measurement and attribution as their biggest question marks when running a CTV campaign for performance outcomes. In this exclusive session, MNTN and ADWEEK will dive into...

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Key stat: The number of companies generating more than $1 billion in annual US connected TV (CTV) ad sales grew from two in 2020 to five in 2024, according to EMARKETER’s forecast. Netflix, YouTube, Amazon, and Hulu have established success in an increasingly crowded CTV market, but emerging services are doing their best to steal viewers and ad dollars. In...

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