Putting in the Work: Understanding B2B Audiences on Connected TV
What This Session Is About
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to accurately target them, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. You can now reach them whether they’re unwinding after work with reality television, or streaming their favorite films on the weekend.
Join Eric Hatzenbuhler, as he takes a deeper look at how Connected TV helps connect your business to your target audience. He will profile some key B2B audience data providers that you should know for your CTV strategy. Plus, he’ll get down to the nitty-gritty and showcase some real B2B audiences that you can apply to your own TV campaigns.
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