Reaching B2B Audiences in the World of Hybrid Work
What This Session Is About
As a B2B marketer, are you still envisioning your target audience donning a suit and sitting behind a desk all day? In reality, the B2B audience is just like anyone else. They most likely have some kind of hybrid work environment and they consume media at the same rate as the general public, streaming their favorite TV shows or spending hours scrolling TikTok (obviously never on company time).
Join Jon Zucker, Senior Product Marketing Manager at MNTN, as he walks through a week in the life of a B2B prospect. He’ll share how Connected TV can be an effective tool to reach and measure this key audience and how to leverage social platforms that conventional B2B campaigns may overlook. He’ll also walk through how to not only develop video creative that isn’t boring, but create enough of it to fuel regular refreshes.
Get the latest CTV news, straight to your inbox.
Your destination for the latest stats, insights, and trends. Get it in your inbox every week.
Subscribe to our Email List
Keep up to date on the latest industry news and insights from MNTN.