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What Ad Tech is Missing about CTV

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Summary

What This Session Is About

As the ad tech arms race over CTV dominance rises, most CTV platforms are still thinking about the future of TV advertising the wrong way. Join Mark Douglas, CEO of MNTN, and David Griner of Adweek as they discuss how performance marketing gets overlooked by most CTV platforms, the future of TV measurement and why MNTN chose to merge with Ryan Reynolds’ creative agency Maximum Effort.

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