Basecamp

Your portal to news, insights, research, and more

View-Through vs. Click-Through Attribution: Differences Explained

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and...

8 Min Read

Read More

Marketing Touchpoints: Understanding the Customer Journey

Marketing is one of the most important steps in growing any business. Even if you have the perfect product or service out there, nobody can...

8 Min Read

Read More

Click-Through Attribution: What Is It & How Does It Work?

The digital revolution has transformed the advertising landscape, offering more opportunities to reach a new audience than ever before. But with all the channels out...

7 Min Read

Read More

Geofencing vs Geotargeting: Differences & Similarities Explained

At first glance, a geotargeting vs. geofencing comparison may seem fruitless. After all, they both involve geographic data and target users based on their location....

6 Min Read

Read More

Geofencing: What Is It & How Does It Work?

Imagine being able to digitally advertise to your ideal consumers based on where they’ve been in the real world. It may seem like a business...

8 Min Read

Read More

Omnichannel Marketing: What Is It & How Does It Work?

The digitization of marketing has forever changed the way that brands interact with consumers. In the traditional marketing ecosystem, advertisers had limited opportunities and capability...

8 Min Read

Read More

High Highs and Low Lows — Streamers Battle Turbulence in 2024

It was the best of times, it was the worst of times — for streaming services, that is. In 2023, cord-cutters overtook linear holdouts (44%...

6 Min Read

Read More

View-Through Attribution (VTA): What Is It & How Does It Work?

To make sure you’re allocating your ad spend on the right ads, you need to track their overall performance. But if people don’t immediately take...

7 Min Read

Read More

Don’t Leave It on the Field: Stretching the Value of Big Game Ads

Whether you’re excited about the football or the ads (or a possible Taylor Swift sighting), you’re among the millions who looked forward to watching Sunday’s...

6 Min Read

Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.