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Marketing Touchpoints: Understanding the Customer Journey

Marketing is one of the most important steps in growing any business. Even if you have the perfect product or service out there, nobody can...

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Click-Through Attribution: What Is It & How Does It Work?

The digital revolution has transformed the advertising landscape, offering more opportunities to reach a new audience than ever before. But with all the channels out...

7 Min Read

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Geofencing vs Geotargeting: Differences & Similarities Explained

At first glance, a geotargeting vs. geofencing comparison may seem fruitless. After all, they both involve geographic data and target users based on their location....

6 Min Read

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Omnichannel Marketing: What Is It & How Does It Work?

The digitization of marketing has forever changed the way that brands interact with consumers. In the traditional marketing ecosystem, advertisers had limited opportunities and capability...

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High Highs and Low Lows — Streamers Battle Turbulence in 2024

It was the best of times, it was the worst of times — for streaming services, that is. In 2023, cord-cutters overtook linear holdouts (44%...

6 Min Read

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View-Through Attribution (VTA): What Is It & How Does It Work?

To make sure you’re allocating your ad spend on the right ads, you need to track their overall performance. But if people don’t immediately take...

7 Min Read

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Don’t Leave It on the Field: Stretching the Value of Big Game Ads

Whether you’re excited about the football or the ads (or a possible Taylor Swift sighting), you’re among the millions who looked forward to watching Sunday’s...

6 Min Read

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How to Increase Brand Awareness: 10 Strategies for Success

Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand...

5 Min Read

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W-Shaped Attribution Model: What Is It & How Does It Work?

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? It’s...

8 Min Read

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