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Beauty Industry Advertising Strategy: How to Find Your Target Market

If you’re a cosmetics and beauty marketer, you know there’s no shortage of beauty products to choose from these days. The cosmetic market is projected...

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Are This Year’s Upfronts the Last?

This past week would have marked one of the major events in TV advertising—the Upfronts. Or at least it would have if COVID-19 hadn’t disrupted...

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Recession Marketing 101: Fight For Your Market Share

Recession is a scary word. Memories of 2008 are still fresh in many people’s minds, and with the COVID-19 crisis many believe we’re in for...

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Comparing Notes: Current Advertiser Strategies

These are uncertain times for advertisers. The most common thing we’re hearing from both brands and agencies is: what is everyone else doing? Advertisers everywhere...

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How Effective Targeting Will Win the Mattress Wars

Mattresses. There’s barely a house in America without at least one. Marketing something that practically everyone wants and needs should be a piece of cake,...

8 Min Read

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