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Marketing Attribution: What Is It & How Does It Work?

They say ignorance is bliss. Well, in marketing, it’s most certainly not! As a marketer, operating in the dark is a proven recipe for wasted...

16 Min Read

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How to Increase Brand Awareness: 10 Strategies for Success

Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand...

5 Min Read

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W-Shaped Attribution Model: What Is It & How Does It Work?

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? It’s...

8 Min Read

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The One Where Peak TV Starts to Decline

If there’s one thing the streaming revolution has given TV viewers, it’s options. Options for devices, a myriad of streaming channels, and above all else,...

5 Min Read

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Your Guide to Reporting and Measurement on Connected TV 

For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing...

1 Min Read

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Time-Decay Attribution Model: What Is It & How Does It Work?

When running numerous campaigns across various channels, it can be challenging to know exactly which ads are most responsible for guiding your target audience to...

6 Min Read

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Lead Conversion Touch Attribution: What Is It & How Does It Work?

In the labyrinth of modern marketing, every interaction has the potential to be a significant moment of change. Uncovering the touchpoints with the most influence,...

8 Min Read

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The State of Streaming in 2024: Ad Tiers are King

New year, new… ad tiers on streaming? The beginning of a new year can mean many things to people, but in advertising land, the much-talked-about...

6 Min Read

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Position-Based Attribution Model: What Is It & How Does It Work?

Marketing spend in the U.S. reached nearly $481 billion last year, but where is that money going? This is why marketing attribution is vital: to determine...

6 Min Read

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