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Meet MNTN Matched: A New Way to Find Your Most Valuable Consumers on CTV

For challenger brands with unique products, finding the right consumers can be difficult, and traditional targeting just doesn’t cut it. For brands with broader appeal,...

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First-Touch vs. Last-Touch Attribution: Which Is Best?

If you want to make data-driven decisions on how and where to spend your marketing budget, you’ll need to decide on an attribution model. Attribution...

7 Min Read

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Move Over, Brand Awareness: Performance is Stealing the (TV) Show

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. And...

5 Min Read

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What You’re Actually Getting When You Buy Performance TV

Connected TV is a buzzword in the advertising space, but it’s not always clear what it can really do for advertisers. We often hear questions...

1 Min Read

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From the MNTN Slack: What Netflix’s Q1 Report Signals About the Future of Streaming

The Netflix Q1 2024 performance report is out. Not only did it cover the streamer’s recent results, it also came with news that might determine...

8 Min Read

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Blast From the Past: Streaming is Reviving the TV of Old

Here at MNTN, we know (and have covered) that when it comes to Connected TV, a lot of what is “new” is technically based on...

4 Min Read

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10 Best Shopify Sales Channels You Need in 2025

The world is more interconnected than ever, so to maximize their chances of success, most business owners use an omnichannel marketing strategy to reach potential...

6 Min Read

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How to Get Sales on Shopify: 10 Strategies for 2025

You’ve established an e-commerce business and set up a custom Shopify store. You may even be selling on other platforms, too. But if you’re like...

8 Min Read

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10 Best Shopify Integrations You Need in 2025

Shopify has a vast range of features for every business owner. But if you’ve found yourself wishing you could expand your online storefront’s functionality, you’re...

5 Min Read

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