OTT Targeting: 8 Best Ways to Reach Your Audience
by Cat Hausler
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The streaming scene is in full swing and, according to a new source, free, ad-supported streaming (FAST) is definitely not just a fad. Vevo and Publicis Media recently spilled the beans on streaming TV habits in their report The State of Modern TV Viewership. Get this: more than half of Millennials and Gen Xers are hopping onto these ad-supported streaming channels every month. How are they discovering these FASTs? 49% actually found them through apps already pre-downloaded onto their smart TVs.
But why are so many viewers interested in ad-supported content, anyways? There’s a good reason for the recent shift — according to the survey, over 89% of viewers agree that FASTs deliver some serious value. Many are also happy with the discovery functions available through FAST services, which ultimately make it easier than ever for viewers to stop flipping through apps and actually start watching some TV content.
Why Today’s CTV Attribution Models Fall Short
It needs to be said: Television is under-monetized. Yes, TV ad spending still commands nearly $90 billion a year from US marketers — but it’s a distant second to the $263 billion in annual online ad expenditures online media attracts.
The Streaming Generation Gap Is Smaller Than You Think
When you picture the typical streaming viewer, who do you see? If you think it’s only younger consumers who are reachable through streaming ads, think again.
How Roku Is Training TV Viewers To Go From Watching to Purchasing
Roku is on a campaign to re-educate consumers—and advertisers—on TV’s utility. Rather than fears of audience fragmentation and the hurdles of engaging a multi-screen audience, Roku is framing its big-screen device as the next computer or mobile phone.