Brands Believe CTV Advertising Will Overtake Mobile Advertising

2 Min Read

Connected TV advertising has been on the rise over the last few years, and new data now shows that it is expected to surpass other popular advertising channels in the near future. A new study from AppsFlyer has revealed that 98% believe that CTV advertising will overtake mobile advertising, with a quarter of respondents believing that this will happen in the next two to three years.

Part of the reason for this sentiment is that many of the survey respondents see the value in Connected TV as a measurable performance channel. In the report, advertisers felt that CTV ads were a great way to engage with new audiences (73%), increase engagement levels (73%) and drive higher lifetime value (50%). And with more and more consumers becoming reachable through this channel (86% of consumers are willing to watch ads on CTV, especially if the ads are relevant to them), Connected TV advertising growth is showing no signs of slowing down.

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