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    Connected TV

    Connected TV Viewers Prefer Ads Over Higher Costs

    Your destination for the latest CTV stats, trends, and insights

    Connected TV Viewers Prefer Ads Over Higher Costs

    Viewers Prefer Targeted Connected TV Ads

    Connected TV viewers say they would rather watch ads than pay high subscription prices to streaming services, and Netflix’s latest subscriber numbers may be evidence of that sentiment. The subscription-based streaming giant reported they added 550,000 U.S and Canadian subscribers in Q4 – weaker than the projected 589,000 – and those numbers come on the back of a year in which they raised prices. 

    With the recent launch of Peacock, NBCUniversal’s streaming service, viewers are finding they have more ad-supported options. In fact, they see the trade-off of ads in place of a higher subscription fee as one they’re willing to take. A recent survey conducted by The Trade Desk found that not only do 53% of Connected TV viewers prefer ads over higher subscription fees, but they’re also more willing to watch ads on CTV if they are relevant to them. Data like this suggest CTV advertisers are in a great spot to benefit from viewer sentiment and drive serious ad performance.

    Connected TV in the News

    To Win in a Shifting Market, the Streaming Industry is Bundling Up
    Digiday

    Major players in the streaming video industry, from Disney and WarnerMedia to Amazon and Roku, are working to become the Comcast of streaming.

    Most Marketers Have Used Advanced TV, FreeWheel Says
    Broadcasting+Cable

    A new survey found a majority of marketers are using forms of advanced TV advertising to reach target audiences.

    NBC Unveils Peacock: What’s The Future For The Cable Network Flock?
    Forbes

    NBCUniversal just launched Peacock, their long awaited streaming service. Viewers will be able to watch ad-supported content for free, or pay a monthly fee for unlimited viewing.

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