OTT Targeting: 8 Best Ways to Reach Your Audience
by Cat Hausler
5 Min Read
2 Min Read
Looking for the latest buzz about the US ad market? Well look no further — according to a new article from eMarketer, we can expect a 3.8% growth in media ad spend, rounding out the year at a cool $353.86 billion. And one of the reasons for that growth? The rise of ad-supported streaming. Over the last year, platforms like Netflix, Disney+, and Amazon Prime changed the streaming game by introducing ad-supported tiers to their previously ad-free only lineup. As a result, eMarketer predicts that Connected TV ad spend will have a massive 21.2% surge up to $25.09 billion, outshining the rest of the media market.
And while linear TV might be expected to take a hit this year, dropping by 8% YoY, marketers shouldn’t completely count out CTV’s more traditional counterpoint. “I think soon we’re going to start getting away from delineating between linear and digital TV because the lines are blurring,” said eMarketer analyst Paul Verna. After all, CTV isn’t asking advertisers to reinvent the wheel — It’s like taking the best parts of traditional TV and giving it a high-tech makeover. eMarketer predicts that linear will still have its moments, especially during major TV events, and Connected TV will be there for those advertisers looking for more precise targeting and a growing audience of viewers.
Cracking the Code on Accurate Attribution for Connected TV
In the old world of TV advertising, accurate attribution was all but mythical, so much so that many marketers seem to be under the impression that the same is true for newer solutions like Connected TV.
How Connected TV Will Weather the Great Content Drought of 2024
The dearth of new shows as the SAG-AFTRA strike drags on has created some anxiety for advertisers. Without fresh content bringing in audiences, will there be enough eyeballs on ads to justify budgets? We can assuage that anxiety right here: viewers still have plenty to watch.
Max Adds Live Sports As Netflix And Discovery+ Hike Streaming Prices
Netflix and Discovery+ will soon raise the cost of their streaming services, adding the two streamers to a list of companies that have tacked on new services and built more expensive tiers on exclusive programming.