8 Popular OTT Streaming Devices in 2024
by Cat Hausler
Min Read
MNTN was selected for Inc’s 2024 Power Partner Awards, a list of top-B2B companies across the globe.Learn More
Your destination for the latest CTV stats, trends, and insights.
2 Min Read
Viewers are more likely to pay attention to ads on apps that are paid or subscription-based, according to a study conducted by Yahoo and Publicis Media. The paid streaming formats’ average edge in ad attention may have to do with expected trade-off for subscription prices, as the study also found that viewers expect a better ad experience and are more critical of ads on paid streamers. However, nearly half of CTV viewers said they would rather pay less and receive some ads when adding a new streaming service.
The study also found that there were some distinctions in how different generations interacted with streaming services. Advertising attention was found to increase with age, and younger CTV viewers were found to be harder to engage. They also differed in their favored kinds of streaming platforms, with viewers under 18 being nearly 50% more likely to spend time with hybrid apps, and those between 18 and 29 nearly 60% more likely. For older generations, FAST platforms are most popular. Ultimately, the study’s findings suggest that it may be possible to use streaming service types to help target viewers based on demographics.
U.S. Households Spend Almost 6 Minutes Looking for Content to Stream on TV
Media Play News
As U.S. consumers increasingly switch to connected televisions, finding something to stream in a sea of content offerings has become a challenge.
Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever
MNTN Research
Good news for brands already advertising on Connected TV: viewers are officially watching more ad-supported CTV content than ad-free.
Netflix’s Peter Naylor on New Ad Targeting Capabilities, Its First TV Upfronts
Ad Age
The VP of global advertising sales talks about the streamer’s strategy ahead of negotiations, and Netflix’s advantage over legacy TV.
Why not receive our CTV advertising report, right to your inbox? Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.
Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.
MNTN uses cookies to deliver a great user experience on and off of our website. By continuing to browse our site, you agree to our use of cookies.