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    Connected TV

    Hot Off the Press

    Let's talk Connected TV - Here's our latest MNTN content snapshot.

    Hot Off the Press

    2 Min Read

    We’re smack bang in the middle of our favorite quarter of the year – Q4. Holiday spending is expected to run hot this year despite us still being in pandemic times. U.S. consumers will spend up to 9% more this holiday period compared to the year prior. It’s pivotal to get your campaign ducks in a row – and we have some content ready to keep you both informed, educated and sane, as we head into the crazy season.

    We partnered with our friends at Digiday, where we surveyed over 120+ brands and agencies about the state of Connected TV advertising – with a glimpse into how advertisers will be utilizing this channel now and into the future. Next up, it’s been a busy news month in adtech – in turn giving us lots to discuss. Learn how to work around CTV’s fragmentation challenges, and how the call for standardization is set to redefine streaming and its key players. Check out our new monthly audience series, where we put B2B brands in the spotlight, and hit play on our latest ad, featuring an A/B test with the one and only Ryan Reynolds.

    Keep an eye out in your inbox as we’ll be sending over new bundles of content for you to enjoy and consume every few weeks!

    New Report Shows Connected TV’s Major Role in Brand’s Omnichannel Strategy

    Learn more about the current and future state of Connected TV in our latest report with Digiday

    Download the report here.

    Connected TV Advertising: Fragmentation or Farce?

    Media buyers claim that “CTV is in shambles,” but is it really falling apart – or are advertisers going about it in the wrong way?

    Read the blog post here.

    Do Ryan Reynolds Ads Work?

    We ran an A/B test…with surprising results. Guess which ad won?

    Play the ad here.

    Streaming’s Seachange Signals a New Dynamic at Play

    Publishers, advertisers and measurement firms are all trying to figure out their place in a Connected TV world.

    Read the blog post here.

    Who’s Your Audience?

    We share some of the weird, wonderful and unexpected audience segments to tap into for your future campaigns.

    Read the blog post here.

    We’ll be sending over new bundles of content for you to enjoy and consume every few weeks via email. Don’t want to miss an update? Register your email below.