Navigating the Growing Connected TV Advertising Landscape
by Jaci Schreckengost
3 Min Read
MNTN + Quora Digest
Answers to the top Connected TV questions found on Quora
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Top Quora Q&As
Q. How are videos an important part of an effective e-commerce marketing strategy?
A. Great question! There are a number of reasons why videos can be an important part of any brand’s e-commerce strategy. Let’s get straight into some of the main perks.
Q. Why do streaming services show the same ad twice in a row?
A. This can be a super frustrating experience for many people, and to be fair, companies usually don’t want this to happen. There are a couple of reasons why this occurs.
Q. Why is Netflix’s popularity decreasing?
A. Netflix has certainly been going through a rough time, having lost 200,000 global subscribers in the first quarter of the year. However, this isn’t the end for the streaming giant.
Q. If Internet advertising is so effective, why are the Big 4 tech companies buying so much TV advertising? Can’t they just advertise for free on their own popular platforms?
A. The big four—Alphabet (Google), Amazon, Apple, and Meta (Facebook)—are advertising through their own platforms. However, to stop there would make it impossible for these companies to keep their user numbers growing.
Q. Why have advertisers started focusing more on videos?
A. Video advertising has certainly risen in popularity recently, with 70% of marketers saying they have increased their investments in video last year. There are a number of reasons why.
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