Jet Streaming: How Travel Brands Use CTV Amid Economic Uncertainty
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Advertising
What Is Connected TV? How CTV Advertising Works (2025)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s a good thing for marketers. Connected TV (CTV) has transformed the biggest screen in the house into a performance channel, giving brands the power to reach high-intent audiences with digital-level precision...Most Recent Posts
Connected TV Viewers Are Generally Young And Affluent
Younger, Affluent Families Watch Connected TV Generational change is affecting television viewing, and Connected TV advertisers will benefit. According to eMarketer, the majority of baby...
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Read MoreViewers Watch More of Connected TV Ads
Longer Ads Are Better on Connected TV According to a quarterly tracking report published by Extreme Reach, viewers watch more of longer-format commercials via Connected...
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Read MoreDTC Shoppers Spend More Time Streaming Than on Social
Direct-To-Consumer Shoppers Prefer Streaming People aren’t just watching TV differently with Connected TV, they’re interacting with media in an entirely different way. According to new...
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Read MoreHow Effective Targeting Will Win the Mattress Wars
Mattresses. There’s barely a house in America without at least one. Marketing something that practically everyone wants and needs should be a piece of cake,...
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Let’s Be Upfront: Everyone Can Advertise on TV
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