Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
The Great Debate: Performance TV Retargeting Versus Display-Only Retargeting
The modern marketer has an unlimited number of options at their fingertips, where advertising is concerned – it comes down to a Goldilocks approach of...
4 Min Read
Read MoreMarketing Trends, Crisis Tips, and In-app Increases | Biweekly Marketing News
As we continue to navigate these uncertain times, following the news can help marketers stay on top of what’s important. Here’s everything that’s interesting in...
4 Min Read
Read MoreRetail Marketing Rises, Surviving COVID19, & More | Biweekly Marketing News
Marketing news during the COVID crisis is evolving so quickly that it can seem almost impossible to stay on top of it all, but we’re...
4 Min Read
Read MoreBrand Safety, COVID-19 Concerns, & More | Biweekly Marketing News
As COVID-19 continues to make an impact on the world at large, we’ve been tracking the big stories emerging out of the marketing industry. Many...
Read More As the world creates new systems for dealing with the impacts of COVID-19 along with self-isolation mandates, marketers are adjusting the plans they made at...
Read More Comparing Notes: Current Advertiser Strategies
These are uncertain times for advertisers. The most common thing we’re hearing from both brands and agencies is: what is everyone else doing? Advertisers everywhere...
5 Min Read
Read MoreAdvertising Guidance Concerning COVID-19
As advertisers, it’s crucial to be engaged with our target audience’s behavior. With recent developments regarding COVID-19 (AKA the coronavirus), many consumers are being cautious,...
Read More Video Retargeting: 5 Reasons Why Connected TV is the Next Big Thing
If you had to guess, how many businesses use video as a marketing tool? If you guessed nearly nine out of ten, you’re right (you’re...
6 Min Read
Read MoreProgrammatic Connected TV Ads Jump 330%
2019 Saw Enormous Jump in Programmatic CTV As the Connected TV landscape rapidly evolves and grows, it may seem increasingly difficult to navigate for marketers...
2 Min Read
Read More