Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
Testing, Testing: B2B A/B Tests Come to the TV Screen
When it comes to testing, a performance marketer’s work is never done. If you’re a search marketer, you are probably already an A/B testing wiz,...
4 Min Read
Read MoreWith the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...
2 Min Read
Read MoreSpring Into Spring: How to Get Your Campaigns in Tip Top Shape This Season
It’s time to store those winter woolies back into the closet for another year, as temperatures start to climb and we retreat out of hibernation...
7 Min Read
Read MoreConnected TV Companies Utilize Varying Strategies to Protect Against Ad Fraud
Fraud makes headlines. Whether it’s a failed music festival or a New York City “socialite”, fraud is rampant and the advertising world is not immune....
4 Min Read
Read MoreYour Paid Search Expertise Can Get You Started on Connected TV
As a paid search advertiser, you probably have your strategy for capturing demand on lock. From the keywords to the best retargeting windows, you are...
4 Min Read
Read MoreImproving Customer Loyalty, Live Sports on CTV, & More | Weekly Marketing News
Looking to stay on top of the marketing news from this week? We created this roundup so you can see it all in one place. ...
Read More 68% of Connected TV Viewers Engage with Commercials
Consumers are continuing to make the switch to Connected TV from cable. A recent study from Magnite Research, CTV Streaming: TV’s Next Big Moment, found...
3 Min Read
Read MoreCoinbase Cashes In on QR Codes
It was one of the most talked-about ads of the night. No celebrity talent, no voiceover, no special effects —heck, no call to action or...
5 Min Read
Read MoreWho’s Your Audience? – Nonprofits and Charities Edition
What’s an advertiser to do when it’s no longer New Year’s resolution season, but it’s not yet Spring (Cleaning) and all of the seasonal events...
3 Min Read
Read More