Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
Customer-Centric Marketing, Digital Identity Changes, & More | Weekly Marketing News
Every week there is a lot of breaking marketing news. Luckily, we created this roundup so you can see it all in one place. In...
Read More With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...
2 Min Read
Read MoreAmericans Ages 15-55 Prefer Streaming Over Linear TV
More and more Americans have been turning to streaming to watch TV content. And according to new insights from AudienceProject, that has led to a...
2 Min Read
Read MoreAt This Year’s Oscars, Connected TV Was the Star
The Academy Awards is undoubtedly Hollywood’s biggest night, and this year there was no star brighter than Connected TV (CTV). Most notably,Apple made history as...
4 Min Read
Read MoreWhat If Your Audience Hates Your Ad—And You Don’t Even Know It?
Today’s advertiser faces more challenges than ever before to engage and convert audiences. With so many advertising channels, competing brands, and must-see content, the last...
4 Min Read
Read MoreLess than 50% of US Households Will Have a Pay TV Subscription by 2023
Pay TV has been dropping in viewer numbers as more and more households cut the cord on their cable subscriptions. According to a new article...
3 Min Read
Read MoreVideo Advertising Benefits, Political Campaigns on CTV, & More | Weekly Marketing News
This week saw a lot of marketing news. Luckily, we created this roundup so you can see it all in one place. In digital marketing...
Read More Demise of Third-Party Cookies Offers Opportunity for First-Party Data and Connected TV
The cookie is crumbling – the third-party cookie that is. Google has announced that by the end of next year, they will no longer be...
6 Min Read
Read MoreReady, Set, Jump: 7 Best Practices to Make the Leap from Paid Search to Connected TV
Hooman Javidan-Nejad joined Ascent to discuss a topic that he, as a marketer, is passionate about–the best ways for paid search marketers to get started...
5 Min Read
Read More