Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
Who’s Your Audience? Spring Edition
While Q4 might be lauded as the biggest season for advertisers, we’re never one to discount the ‘slower’ months—those with less holidays or events, like...
3 Min Read
Read MoreHow to Create a Top-of-Class Campaign for Graduation Season
That time of year is almost upon us—every May, millions of college graduates around the country don their caps and gowns, walk across the stage...
7 Min Read
Read MoreYour Ad Will Start to Get Stale in Just Five Days. Then What?
Ads, like anything else you consume, have a shelf life—and it’s not long. Even the best, most entertaining advertisement starts to wear thin for audiences...
4 Min Read
Read MoreHow Connected TV is Aiding Talent Teams Amid the Great Resignation
Since the beginning of The Great Resignation in April 2021, nearly 33 million employees have quit their jobs. Last November saw the highest number of...
4 Min Read
Read MoreHalf of All Internet Users Will Use an AVOD Service by 2024
Americans are continuing to cut the cord on their cable subscriptions at a rate of 4-5% per year. In fact, in two years, less than...
3 Min Read
Read MoreFirst-Party Data, WarnerMedia and Discovery Merger, & More | Weekly Marketing News
Every week there is a lot of marketing news making headlines—and this week was no exception. In digital marketing news, new privacy regulations are expected...
Read More The Performance Marketer’s Guide to Spring Break
Each year, droves of college students flock to beaches far and wide to soak up the sun, drink, party and unwind—otherwise known as Spring Break....
9 Min Read
Read MoreThe months have been flying by, and we’re wrapping up the first quarter of the year with some great content. First up is our 2022...
3 Min Read
Read MoreYour Audience Might Be Sick of Your Ads. Here’s How to Fix It.
“Ungh, this ad again?” Let’s be honest: even as advertisers, we’ve all muttered it at some point after seeing the same ad multiple times. While...
4 Min Read
Read More