TV Viewership Statistics & Trends to Watch for in 2024
by Cat Hausler
5 Min Read
Your destination for the latest CTV stats, trends, and insights.
2 Min Read
Still believe that viewers will go out of their way to avoid watching ads on streaming platforms at any cost? Think again. According to a new study from Hub Entertainment Research, which surveyed a pool of 3,000 US consumers, only 16%–17% of viewers expressed an outright resistance to streaming ads. Instead, nearly half of those surveyed were willing to tolerate some of the advertising, and 59% said they were willing to embrace ads as long as they were saving around $4–$5 a month on their streaming subscription fees.
As the streaming landscape continues to evolve, with more and more platforms offering subscription tiers with ads for a lower price, these findings help debunk the myth that ads are universally unwelcome. Instead, it appears consumers are eager for the flexibility of exploring both ad-free and ad-supported options. Ultimately, the survey found that 25% of viewers were interested in transitioning between these two kinds of tiers, looking to strike a balance between economic mindfulness and an uninterrupted viewing experience.
Solving Connected TV Viewers’ Content Choice Conundrum
The transition from traditional TV viewing to streaming has arrived. But, there’s a challenge that lies at the core of this mandate that every other CTV service is trying to figure out: discoverability.
The Impact of Evergreen CTV Campaigns
If the Tortoise and the Hare taught us anything, it’s that the old adage is true: slow and steady wins the race. In Connected TV, as in anthropomorphic animal racing, steady effort drives big results. This article explores how to make the most of an evergreen campaign.
Why New Data Suggests Smart TV Surge in the U.S.
Sales of internet-connected TV sets are seeing significant growth in U.S. homes this year, according to new data from the Consumer Technology Association—making a sizable leap in 2023 over the previous year, from 64% to 74% in household penetration rate.
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