What the World Cup and Black Friday Say About the Future of Ads
by Stephen Graveman
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Speak to a CTV Expert
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According to an article from Digiday, the average U.S. household is paying for four streaming subscriptions, only intensifying the fight for audiences among the major media and TV networks who have content streamed via Connected TV services. Platforms like Netflix, Hulu, and Disney+ have acquired a large subscription base already, but newer services with ad-supported options like Discovery+, Paramount+, Peacock – and soon HBO MAX – have gained a strong foothold.
With an increased shift to streaming TV by consumers and advertisers alike, and more and more streaming platform offerings popping up for them to choose from, it’s no wonder that this channel is making waves. In fact, 2020 saw CTV viewing time increase by 81% year-over-year, according to Nielsen, while linear TV viewing time fell off. Ultimately, with the streaming wars in full swing, advertisers are looking to see how the money they are moving from traditional TV to streaming will affect their plans moving forward.
Here are the five major forces and trends that will shape the future of TV in 2021
Last year reshaped the future of TV in myriad ways, and many of the changes that the TV, streaming and digital video industry underwent in 2020 will continue and compound — but they will also be put in check.
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AT&T’s HBO Max says it already has $80 million in upfront advertising commitments for a planned launch of its advertising option in June.
Streaming Services Rule 2021 Oscar Nominations, Led By Netflix’s 35 Nods
The 93rd Academy Awards may just be another big year for streaming services, with Netflix receiving the most nominations of any distributor or service, and Amazon Prime Video coming in at second with its own record.
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