TV Viewership Statistics & Trends to Watch for in 2024
by Cat Hausler
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According to an article from Digiday, the average U.S. household is paying for four streaming subscriptions, only intensifying the fight for audiences among the major media and TV networks who have content streamed via Connected TV services. Platforms like Netflix, Hulu, and Disney+ have acquired a large subscription base already, but newer services with ad-supported options like Discovery+, Paramount+, Peacock – and soon HBO MAX – have gained a strong foothold.
With an increased shift to streaming TV by consumers and advertisers alike, and more and more streaming platform offerings popping up for them to choose from, it’s no wonder that this channel is making waves. In fact, 2020 saw CTV viewing time increase by 81% year-over-year, according to Nielsen, while linear TV viewing time fell off. Ultimately, with the streaming wars in full swing, advertisers are looking to see how the money they are moving from traditional TV to streaming will affect their plans moving forward.
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