Q3 CTV Ad Spend Grew 39% YOY
by Frankie Karrer
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Times are good in the world of digital advertising. A new report from eMarketer reveals that US digital ad spending is expected to grow by nearly 50% in the next four years, with the digital ad market overall topping $300 billion by 2025. One of the main channels that they attribute that success to is Connected TV, which is expected to reach $14.44 billion in ad spend by the end of the year.
Part of the reason for CTV’s continued growth is increased consumer interest in free services with streaming TV ads. Advertising video on demand (AVOD) viewership has been surging over the past few years, and eMarketer expects there will be upwards of 164.0 million US AVOD viewers by 2025 (up from 127.7 million in 2021). While the report does point out that there will be some challenges in the future with implementing measurement standards across linear TV and CTV, they ultimately expect this channel to remain one of the drivers in growth for the ad industry at large.
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