This leading dating platform wanted to add a new performance channel that could generate direct-response results in line with their paid search and social efforts. They turned to MNTN to drive measurable performance, while also delivering higher-level brand awareness and perception messaging via television.
Popular Dating Platform Drives New Signups With a Double Digit Conversion Rate
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Performance TV let us add another channel to our media buying that could generate direct response results similar to paid search and social. It not only drove registrations for us at an efficient cost, but also helped deliver messaging that raised brand awareness with the consumers that mattered most to us.”
Sr. Brand Manager, Popular Dating Platform
0%
Verified Visit Rate
0%
Conversion Rate
Objective
Efficiently Drive New Signups
The dating platform was eager to generate additional performance outside of the usual direct-response channels, and saw Performance TV as the key to accomplishing that goal. They had run television ads in the past, however the need to tie results back to their campaign saw them leave traditional TV behind and seek out a performance-oriented approach.
Solutions
Prospecting
Since they wanted to focus on reaching audiences who would be new to their brand, the platform chose to run a Performance TV prospecting campaign. Leveraging Performance TV’s unique audience suite, they selected third-party segments directly in the platform that aligned with their ideal customer profile. This allowed them to reach the viewers most likely to sign up, and generate a better return on their campaign spend by cutting out viewers unlikely to engage.
With their audience selected, they simply uploaded their video creative and included MNTN Multi-Touch ads to ensure their message immersed the audience across television, web, and mobile. This mix of media combined the best of digital and television advertising; MNTN’s Living Room Quality technology ensured the Connected TV creative would run solely on TV screens to capture the high-level engagement driven by television, while the MNTN Multi-Touch ads kept messaging top of mind when viewers browsed the web on other devices.
Lastly, they selected a campaign goal to help them measure success. Their initial goal was to drive a Cost per Rating Point (CPR) that outperformed their traditional TV efforts, however that goal was more suited to traditional TV advertising and not ideal for a campaign focused on driving specific outcomes. Since Performance TV is uniquely suited to drive direct-response metrics, they refocused their approach and instead tied success to a low Cost per Visit and Cost per Acquisition in order to measure their campaign’s true impact.
Once the campaign launched, Performance TV’s automated media buying took it from there. It automatically optimized their campaign thousands of times, tailoring ad delivery to users who were likely to visit and convert—thus ensuring ad spend was efficiently deployed with their performance and goal in mind.
The Results
Strong Verified Visit and Conversion Rates
The dating platform drove new signups while simultaneously raising awareness and perception among key audiences—all while achieving their CPV and CPA goals. What’s more, the campaign’s solid visit rate (1.96%) and conversion rate (16.97%) were a testament to how efficient Performance TV was at reaching the right audience and driving action.
Campaign performance was measured across all devices using MNTN’s proprietary attribution technology, Cross-Device Verified Visits. This also allowed them to attribute cross-device in Google Analytics (thanks to MNTN’s API), which let them measure streaming television’s direct-response ad performance alongside the rest of their ad channels.
Related Case Studies
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CandleScience
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Cosabella
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Doheny's
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Groomie Club
Groomie Club is the premier creator of precise head shaving products for men. Their products are highly rated, but their ideal audience is very specific. So, like many innovative beauty and grooming brands, one of their biggest obstacles was finding the right customers. They faced a common challenge: how to reach these consumers without wasting impressions on audiences that would never buy their products? For innovative advertisers like Groomie Club, traditional audience targeting just doesn’t cut it. That’s why they turned to MNTN Matched, which uses diverse data sources and advanced predictive models to pinpoint a brand’s most valuable consumers. By harnessing this technology, Groomie Club was able to go beyond traditional TV targeting and match directly with the customers who were most likely to purchase their products — leading to significant boosts in high-quality site traffic and impressive revenue growth.
Craig Swapp & Associates
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University of North Texas
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Onewheel
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Anova
Anova specializes in smart kitchen appliances designed for home cooking. On a mission to change the way the world cooks by democratizing high-end, professional cooking techniques, they offer products ranging from sous vide cookers to precision ovens. As a pioneer in the kitchen device industry, Anova was looking for an equally innovative advertising platform. They wanted a solution that would enable them to tell their unique brand story while producing top-notch performance. Heading into summertime — one of their busiest seasons, including one of their most fruitful holidays, Father’s Day — they turned to MNTN Performance TV with Creative-as-a-Subscription™ (CaaS) to produce results on Connected TV (CTV).
Mountain Mike's Pizza
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Farmgirl Flowers
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Chamber Media
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FilmFrog
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Agency
A global creative media agency had a specific challenge to address — sell tickets for a large-scale rock concert. Sounds fairly straightforward, right? Not exactly. The event wasn’t being hosted by a large venue, or a musician, or even a sports team. Instead, it was sponsored by one of the agency’s high-profile power-sports clients. With this in mind, the agency knew they needed an effective way to reach consumers outside of their client’s typical audience. Paid social and search efforts were starting to plateau, and they wanted a targeted new advertising solution that could drive ticket sales for the event. Looking for a performance channel that would produce meaningful results, they gave Connected TV (CTV) a try. With MNTN Performance TV, the agency was able to help their power-sports customer to exceed campaign goals — for the concert and beyond.
Ancient Nutrition
Ancient Nutrition is a whole food supplements company focused on making powerful superfoods accessible to everyone. In a very competitive industry, they needed a way to drive high-intent consumers — those with a strong likelihood of converting — to their website. Eager to try a new channel, Ancient Nutrition looked to Connected TV (CTV) and found the right advertising solution in MNTN Performance TV. At a pivotal seasonal moment when many consumers want products that support a healthy lifestyle — the end of Q4 and into Q1 — they relied on MNTN to ramp up their revenue. Then, in the new year, Ancient Nutrition turned to Creative-as-a-Subscription™ (CaaS) to gain professionally-produced TV ads at no additional cost and take advantage of an opportunity to reinvest some of their creative dollars back into hardworking media. Together, Performance TV and CaaS enabled them to scale and deliver significantly more revenue with the same marketing budget.
Talkspace
Online and mobile therapy provider Talkspace wanted to elevate their advertising by employing Connected TV (CTV). They needed an advertising solution that would give them speed and flexibility, while avoiding some of the potential pitfalls of programmatic advertising, like fraud. Talkspace also was looking for a platform that would enable their in-house team to ramp up quickly, with more control over the ad creative development process, and access to faster data and deeper insights, all while achieving fully measurable performance outcomes. MNTN Performance TV paired with Creative-as-a-Subscription™ (CaaS) proved to be just what they were looking for.
Nonprofit Organization
This nonprofit organization needed a way to drive donations and acquire new donors, while continually increasing brand recognition. Ready to try a new advertising channel, they turned to MNTN to help them venture into the Connected TV (CTV) space. With MNTN Performance TV, the nonprofit was able to efficiently produce meaningful results. In fact, within months of launching their first campaign, they exceeded their cost per acquisition (CPA) by 32%. After running advertisements on CTV for two-plus years, the nonprofit was ready to level up — they were consistently achieving their performance goals, but wanted to surpass them. MNTN’s Creative-as-a-Subscription™ (CaaS) proved to be the perfect solution.
ATTN
ATTN is a full-funnel, creative-led growth and performance agency based in San Diego. Their unique approach to digital marketing balances fueling clients’ brand growth and building brand loyalty with a focus on performance KPIs. They achieve this by bridging creative and digital strategy and tactical execution.
MISA Los Angeles
MISA Los Angeles, a high fashion brand known for their handmade pieces, was looking to expand their marketing efforts into Connected TV (CTV). After working with MNTN on a successful campaign for a number of other brands, their agency, Maison MRKT, suggested MISA turn to MNTN Performance TV to help achieve their aggressive advertising goals.
Articulate Solutions
Gilroy Gardens is a family theme park with more than 40 rides and attractions, and over 10,000 trees (yes, you read that right — 10k!). With one of their busiest times of the year coming up — Halloween — they wanted to promote their special seasonal events with audiences they hadn’t previously reached. In collaboration with creative agency Articulate Solutions, Gilroy Gardens launched a new performance channel — Connected TV (CTV) — to boost ticket sales and decrease cost per visit (CPV). Using MNTN Performance TV paired with an audience-based advertising strategy, they produced impressive campaign results — for the Halloween season and all seasons.
Guesty
Guesty’s advanced technology optimizes, automates, and streamlines every aspect of managing a hospitality business, all from one platform. When the results of their search and social campaigns began to plateau, they needed to activate an additional channel to drive qualified traffic and lead generation. Using MNTN Performance TV, Guesty got that channel with performance-optimized Connected TV (CTV).
Tuckernuck
Tuckernuck, an omni-channel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that they could rely on to drive significant performance during the peak holiday season. In partnership with digital marketing agency El Toro Interactive, they turned to MNTN Performance TV to take their advertising efforts to the next level. Using a strong, holiday-focused CTV strategy, Tuckernuck was not only able to successfully grow key metrics throughout this season, but they saw lasting effects from their 2022 Q4 campaigns.
National University
National University is a leading online higher education provider and San Diego’s largest private non-profit university. For over 50 years, they’ve been on a mission to break barriers in education and build a better future for their 41,000 students, 3,300 employees, and 200,000+ alumni worldwide.
SpotOn Fence
SpotOn Fence is a pet containment & technology company that enables pet owners to create GPS dog fences of any size, almost anywhere. They wanted a Connected TV (CTV) advertising solution that could help them grow—and MNTN Performance TV was the perfect fit. With MNTN, SpotOn built an audience and creative strategy that allowed them to focus on seasonal pushes while staying consistent year-round to ensure durable growth.
Pluralsight
Pluralsight is trusted by 70% of the Fortune 500 to provide employees with courses and learning paths to develop technical and business-critical skills. But they were wrestling with a difficult challenge—how to improve inbound leads and generate more valuable demand for a mature B2B software company in a time of economic uncertainty? The Pluralsight team knew that their current marketing mix—a combination of traditional demand-generation channels like paid search and social and regular closed-lost analysis—simply wasn’t cutting it. To build a sustainable growth engine, they needed to get in front of more buyers earlier, to make it easier to guide them down the funnel, and, when they were ready to purchase, ultimately convert. With MNTN Performance TV, Pluralsight was able to use performance-optimized Connected TV (CTV) advertising to do just that.
The Travel Corporation
The Travel Corporation (TTC) is a family-run, multinational company comprising multiple businesses with a commitment to “making travel matter.” They were looking for a way to drive performance for two of their most popular brands, Contiki and Trafalgar. With travel ramping up as summer approached, TTC wanted to explore different ways of engaging consumers by utilizing a new advertising channel in the U.S. Connected TV (CTV) appealed to them, but the last advertising platform they used lacked detailed reporting, making it difficult to accurately measure performance. Instead, TTC found the solution they needed in MNTN Performance TV, which enabled them to seamlessly launch multiple CTV campaigns for three different brands. Additionally, MNTN’s comprehensive measurement and reporting tools allowed them to see the true impact of their advertising efforts.
Hooray Heroes
Hooray Heroes creates personalized books for kids, adults and pets—in a few simple steps, customers can create illustrated stories featuring their loved ones (we’re not crying, you’re crying). Serving the entire U.S., they were challenged with advertising to a variety of markets and potential customers. For years, Hooray Heroes had primarily leveraged social media to do this, but when one of their frequently used social platforms started to diminish in return, they began searching for an alternative solution. With one of their most profitable holidays—Father’s Day—just around the corner, Hooray Heroes needed a powerful advertising channel that would replace some of their waning social media efforts. Because of its similar capabilities to other digital channels and its proven ability to drive performance, Connected TV (CTV) was an obvious choice. To ensure top CTV campaign results, Hooray Heroes turned to MNTN Performance TV.
Houston Hyundai Auto Group
Houston Hyundai Auto Group is made up of three car dealerships—North Freeway Hyundai, Baytown Hyundai and Humble Hyundai. With multiple locations to market, Digital Strategist John Watts needed to generate new business and drive quality traffic to the dealerships’ websites. He had experimented with Connected TV (CTV) advertising before and liked that it allowed them to reach potential customers across various streaming networks. However, he found it difficult to measure campaign success. As a one-person show, Watts wanted a platform that would produce meaningful results while ensuring efficient use of his time. MNTN Performance TV offered Watts a powerful CTV ad solution with superior ease of use. And, Performance TV produced an unexpected benefit—it helped to strengthen the auto group’s other marketing efforts.
Junk King
Junk King is a Bay Area based eco-friendly junk removal company who services the majority of the U.S. and parts of Canada via 100+ franchise stores across North America. They needed an advertising solution that would enable them to geo-target potential customers and produce high quality leads. The junk removal company had a strong display advertising strategy in place, but wanted a way to disseminate their message on a larger scale. MNTN Performance TV enabled Junk King and all its franchise stores to use a unified platform to run their first national advertising campaign on a new channel—Connected TV (CTV).
Painting with a Twist
Painting with a Twist offers a unique social experience where customers can unwind over their favorite beverages while painting step-by-step along with artist-entertainers. With 220+ locations around the U.S., they needed an advertising solution that would allow them to get hyper-local with audience targeting. Painting with a Twist also wanted to explore a new ad channel that would increase the number of returning guest reservations and drive new business—Connected TV (CTV) proved to be the right fit for their needs. Through partnering with MNTN, they were able to launch multiple concurrent CTV campaigns that produced top performance results.
Virtual Healthcare Service
Since its inception, this virtual healthcare service set out to disrupt the space. With the goal of making healthcare more accessible, they developed a fully digital customer experience—via this service’s website consumers can easily request various medications and get them sent straight to their doorstep. The healthcare service’s advertising had focused on paid social media and linear television, though they started to see performance plateau. That’s when they decided to diversify their marketing mix. The healthcare service was eager to test Connected TV (CTV) as a performance channel to reach and convert new customers. MNTN enabled the healthcare provider to reduce their dependence on paid social and achieve their performance goals.
Direct-to-Consumer Lingerie Brand
In order to keep business moving during the pandemic, this DTC (direct-to-consumer) Lingerie Brand doubled down on lower-funnel initiatives. While the strategy worked initially, returns soon diminished. This prompted a search for an advertising solution that would attract new customers while maintaining profitable ROAS (return on advertising spend). Alternatives, that included linear television and YouTube, had fallen short of expectations. With MNTN, on the other hand, the retailer successfully turned Connected TV (CTV) into the strong performance channel they were looking for.
Popular Pet Store Supplies Retailer
This popular pet supplies retailer has advertised on traditional and Connected TV (CTV) for years. Having experienced success via these channels, the retailer wanted to see if they could augment their top-of-funnel TV efforts with a performance element. To achieve this goal, the retailer needed a solution that offered the speed, precision and flexibility of digital advertising channels like paid social and display. They also wanted a platform that could accurately measure which audiences had the highest engagement and converted the most. MNTN Performance TV provided the advertiser and their agency the software they needed to transform CTV into a scalable performance channel.
United States Flag Store
In preparation for their most profitable time of year, the United States Flag Store wanted to find an advertising channel that would significantly drive growth. Having advertised primarily via Google Ads, the American flags and flagpoles retailer searched for a comparable lead acquisition source that would give them more control over their campaigns and for a lower cost—Connected TV (CTV) proved the right solution. The United States Flag Store turned to MNTN Performance TV for support in launching this new performance channel.
Biz2Credit
Biz2Credit, an online financing platform for small businesses, was looking to empower business owners and had the perfect place to start: MNTN Performance TV. With Performance TV, they were able to not only reach new potential customers through prospecting and stay top of mind with retargeting, but also use their CRM to reach this key audience on the TV screen.
Commerce Checkout Platform
This commerce checkout platform didn’t want to launch on TV with just any creative. They turned to MNTN’s Creative-as-a-Subscription for breakthrough storytelling, while optimizing their entire approach–and budget–towards driving their business forward.
Premier Jewelry Retailer
Having cultivated a strong presence on linear television, this premier jewelry retailer was no stranger to TV advertising. However, with a thorough understanding of the increasing popularity of Connected TV (CTV), the retailer wanted to target consumers on their favorite streaming services. The jewelry retailer turned to MNTN Performance TV to reach new customers and increase business throughout Q4 of 2021.
Recruiting & Career Platform
The largest platform for technology professionals to advance their careers wanted to stay true to its name and continue to build and grow their business. They were looking to reach both their B2C and B2B audiences efficiently, with clear performance targets in mind–from CPV to CPA. Performance TV allowed them to easily manage their various initiatives, hit and exceed their performance goals, and dig into the details that matter with the easy-to-use reporting dashboard.
Princess Polly
Princess Polly was looking for a way to maximize their ad spend during the holiday season. They were seeing diminishing returns from other performance channels thanks to the evolving data landscape. Connected TV, specifically MNTN’s Performance TV, offered an opportunity to share their message and accurately reach their various targets across the sales funnel and align with their holiday goals.
Campspot
Campspot, a premier travel booking site for campgrounds, RV resorts, glamping and more, was faced with the challenge of building brand awareness in the lead up to the peak summer campaign season. They were also being held to performance goals from a ROAS perspective, and weren’t seeing the lift that they expected on other channels. The brand was open to different inroads to tapping into their ideal audience, and partnered with MNTN Performance TV as a new and measurable way to get their ads in front of fresh eyes.
Northline Express
Northline Express was looking for a net-new performance channel that could drive conversions at scale while matching the efficiency of their existing retargeting efforts. They turned to Performance TV to launch a CTV retargeting campaign that would not only maximize their return on ad spend, but allow them to deliver TV ads that left an impression on their audience.
DECKED
The marketing team at DECKED spent time building detailed personas for two key audiences — Truck Owners & Enthusiasts, and Construction Workers & Contractors. Once each audience’s set of affinities, purchase histories, and behaviors were defined, they set out to run an A/B test designed to discover which audience would visit their site and convert after watching their CTV ads. The brand turned to MNTN Performance TV to effectively build and test both of their detailed audiences — allowing them to focus their efforts on learning effectively and driving results.
Rumpl
Rumpl was looking for an ad solution to help drive new customer acquisition and wanted to test Connected TV as a high-impact channel. With Performance TV, the results far exceeded their expectations and Rumpl decided to deepen their relationship with MNTN and opt into the Creative-as-a-Subscription opportunity.
Watch Brand
By specifically tailoring their creative and targeting strategies to align with Father’s Day, a major watch brand maximized the effectiveness of their MNTN Performance TV campaigns during an opportune seasonal moment.
Replacements
Replacements turned to MNTN and Creative-as-a-Subscription to streamline creative production and deliver fresh, relevant messaging to increase site traffic and drive incremental revenue.
Commercial Real Estate Agency
This commercial real estate agency was looking to diversify their marketing channels and drive performance on a new medium. With MNTN Performance TV, they were able to activate on a previously unavailable screen to drive more qualified leads, all at a lower cost-per-acquisition than targeted.
Atlanta Hawks
The Atlanta Hawks chose MNTN Performance TV because it would allow them to effectively target the right audiences with their narrative-driven, timely creative strategy and transform premium television into a revenue-driving channel.
Reeds Jewelers
By refreshing their Performance TV creatives in the weeks leading up to Mother’s Day, Reeds Jewelers showcased how brands can effectively use MNTN Performance TV to take advantage of seasonality and drive better results for their evergreen efforts.
National Business Furniture
By shifting their investment from display to MNTN Performance TV, National Business Furniture not only discovered their most effective performance channel—they improved the effectiveness of their entire marketing program.
Klaviyo
Leading email and SMS marketing platform Klaviyo was looking for a way to increase site traffic, with the ultimate goal of parlaying the increase in qualified visitors into more demos. They turned to MNTN Performance TV to help them reach the right audience, and motivate those viewers to visit and convert.
MNTN
It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway. This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other.
On-Demand Fitness Platform
This leading gym and fitness brand developed CTV ad creative with user-generated content sourced from their social channels, then launched their Performance TV prospecting campaign to generate impressive new site traffic at an efficient cost per visit.
Dagne Dover
As a company that prides itself on “making bags for humans getting the most out of life,” Dagne Dover needed campaign performance that would get the most out of their budget. They turned to Performance TV retargeting to drive direct-response conversions and revenue.
Lighting New York
MNTN Performance TV retargeting allowed them to elevate their campaign performance beyond what display-only retargeting could offer by serving viewers high-quality video ads on Connected TV, and also reaching those same viewers across web and mobile with dynamic MNTN Muli-Touch ads—all from a single campaign.
Bicycle Retailer
This leading premium pre-owned bike retailer expanded their digital advertising repertoire with MNTN Performance TV to drive measurable performance.
Wine & Spirits
The holidays can be a hectic time, which is why this leading wine & spirits retailer wanted to raise awareness around their pick-up and delivery options during the busy festive season. They turned to Performance TV to reach the right audience, spread their message, and drive shoppers through the marketing funnel.
Home Supplies
Looking to expand on their existing lower-funnel efforts, this leader in home supply added Performance TV Retargeting to their media mix. Leveraging all the targeting and measurement capabilities of display retargeting, combined with an HD ad format served on television, Performance TV delivered better results vs. display retargeting.
Restaurant
This brick and mortar restaurant has a cult following for their Chicago-style hot dogs. Looking to harness the power of direct response marketing and the reach of TV advertising, they turned to Performance TV to help them achieve measurable results.
Ecommerce Retailer
This leading retailer builds innovative and award-winning performance products for all types of outdoor and work environments. They turned to MNTN Performance TV to drive measurable revenue both online and at key locations.
Auto Parts Retailer
This leading automotive aftermarket parts provider serves both professionals and do-it-yourselfers, and was looking for a new way to raise brand awareness and motivate customers to visit in-store or online. They turned to MNTN Performance TV to reach viewers in a place they hadn’t previously – on Connected TV.
Subscription Box Service
On a mission to revolutionize the entertainment industry by challenging conventional storytelling, this subscription service gives people the chance to solve a murder mystery using high-quality, hand crafted clues that are shipped right to their front door. They turned to Performance TV to help them drive conversions and increase revenue by reaching new users.
Gift Card Retailer
This eCommerce retailer wanted to institute an awareness campaign for their Q4 product launch. They leveraged MNTN Performance TV to ensure their ads found consumers when and where they were watching.
Subscription Software
This subscription based SAAS leader was struggling to efficiently introduce their new brand and pricing model to a mass audience. They leveraged MNTN Performance TV to ensure their ads found consumers when and where they were watching.
Travel Booking
This travel booking site wanted to efficiently reach key demographics with highly-targeted TV creative. They decided to leverage MNTN Performance TV to ensure their ads found consumers when and where they were watching.
Mattress Retailer
This leading mattress retailer wanted to tell a compelling story while capturing site traffic and conversions. They decided to leverage MNTN Performance TV, ensuring their ads found consumers when and where they were watching.
Tulalip Resort Casino
This Seattle-based resort and casino offers guests gaming, luxury accommodations, entertainment, fine dining, and more. They came to MNTN with the goal of expanding their reach and driving awareness among a key audience, and enjoyed immense success as they saw measurable increases in site traffic driven by Connected TV.
MNTN is the future of TV and direct-response advertising.
Learn how to better drive performance for your digital campaigns with this full-funnel solution.
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