This leading dating platform wanted to add a new performance channel that could generate direct-response results in line with their paid search and social efforts. They turned to MNTN to drive measurable performance, while also delivering higher-level brand awareness and perception messaging via television.
Popular Dating Platform Drives New Signups With a Double Digit Conversion Rate
↓
“
Performance TV let us add another channel to our media buying that could generate direct response results similar to paid search and social. It not only drove registrations for us at an efficient cost, but also helped deliver messaging that raised brand awareness with the consumers that mattered most to us.
Sr. Brand Manager, Popular Dating Platform
0%
Verified Visit Rate
0%
Conversion Rate
Objective
Efficiently Drive New Signups
The dating platform was eager to generate additional performance outside of the usual direct-response channels, and saw Performance TV as the key to accomplishing that goal. They had run television ads in the past, however the need to tie results back to their campaign saw them leave traditional TV behind and seek out a performance-oriented approach.
Solutions
Related Case Studies
Gozney Drives Full-Funnel Growth and Other Piping Hot Results With MNTN
Gozney manufactures premium outdoor pizza ovens that bring professional-grade performance to home cooks. With high average order value (AOV) premium products that typically have a...
Style, Meet CTV: J.LINDEBERG and Maison MRKT Exceed ROAS Goal by 9x With MNTN
As an international brand for modern and aware consumers, J.LINDEBERG seamlessly bridges sport and fashion by combining sharp silhouettes with functional sportswear. Looking to expand...
The Perfect Performance Prescription: Jase Medical Increases ROAS by 47% With MNTN
Founded with the belief that everyone should have access to life-saving antibiotics, Jase Medical provides customizable medical kits containing physician-recommended medications for emergencies. As a...
Venus Et Fleur’s CTV Performance Blooms With MNTN Matched
Venus et Fleur is a luxury floral design company that specializes in long-lasting, customizable arrangements. With the marketing landscape shifting, they went looking for channels...
DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV
DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on...
Postman Breaks Out of the B2B Marketing Bubble, Finding Success on CTV with MNTN
Postman is a leading API development platform. One of their primary goals is to simplify each step of the API lifecycle and streamline collaboration so...
GoMacro and Cuker Produce Sustainable CTV Performance with MNTN
Founded in 2004, GoMacro is a mother-daughter owned, mission-led business that makes vegan and organic protein bars. In the crowded and competitive natural food space,...
Ad Agency AdParlor Saves The Day For Client’s Rebrand Campaign With MNTN
Like any good hero’s journey, this story starts with a challenge — and a longstanding health and beauty brand had a big one. The brand...
MNTN is the future of TV and direct-response advertising.
Learn how to better drive performance for your digital campaigns with this full-funnel solution.
Sign Up Now