DECKED Used MNTN Performance TV To Run a Robust, Outcome-Based A/B Test and Beat their Visit Rate Goals by 61%

The team at DECKED was searching for a better way to conduct outcome-based A/B tests with Connected TV. This meant finding a CTV platform that optimized campaigns towards site visits with accurate attribution and gave them the freedom to build and test complex audiences without incurring data premiums that cut into their ability to drive performance. It also meant ensuring their ads only served on premier networks on CTV devices to preserve brand equity and keep inventory quality consistent for their test.

MNTN Performance TV was the ideal platform to achieve the team’s goals, thanks to its ability to serve ads exclusively on top-tier CTV streaming channels, automated optimization towards outcomes, patent-pending attribution, and ability to target any combination of its thousands of third party consumer segments without fees thanks to MNTN’s unique audience suite.