The marketing team at DECKED spent time building detailed personas for two key audiences — Truck Owners & Enthusiasts, and Construction Workers & Contractors. Once each audience’s set of affinities, purchase histories, and behaviors were defined, they set out to run an A/B test designed to discover which audience would visit their site and convert after watching their CTV ads. The brand turned to MNTN Performance TV to effectively build and test both of their detailed audiences — allowing them to focus their efforts on learning effectively and driving results.
DECKED Used MNTN Performance TV To Run a Robust, Outcome-Based A/B Test and Beat their Visit Rate Goals by 61%
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We enjoy using MNTN for CTV advertising since it allows our team to be nimble and quick. Compared to traditional TV advertising we are able to update our creative and strategies in real time to drive performance. Using the platform is seamless and we work closely with the MNTN team to drive performance and meet our goals. MNTN is a critical component to our advertising funnel.
Taylor Straley
Director of User Acquisition, DECKED
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Lower Cost per Visit (vs. benchmarks)
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Higher Visit Rate (audience A vs. audience B)
Objective
Discover their Most Valuable Audience
The team at DECKED was searching for a better way to conduct outcome-based A/B tests with Connected TV. This meant finding a CTV platform that optimized campaigns towards site visits with accurate attribution and gave them the freedom to build and test complex audiences without incurring data premiums that cut into their ability to drive performance. It also meant ensuring their ads only served on premier networks on CTV devices to preserve brand equity and keep inventory quality consistent for their test.
MNTN Performance TV was the ideal platform to achieve the team’s goals, thanks to its ability to serve ads exclusively on top-tier CTV streaming channels, automated optimization towards outcomes, patent-pending attribution, and ability to target any combination of its thousands of third party consumer segments without fees thanks to MNTN’s unique audience suite.
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