Virtual Healthcare Service

Healthcare Service Beats CPA Goal by 83% and Acquires More Customers With MNTN

Since its inception, this virtual healthcare service set out to disrupt the space. With the goal of making healthcare more accessible, they developed a fully digital customer experience—via this service’s website consumers can easily request various medications and get them sent straight to their doorstep.

The healthcare service’s advertising had focused on paid social media and linear television, though they started to see performance plateau. That’s when they decided to diversify their marketing mix. The healthcare service was eager to test Connected TV (CTV) as a performance channel to reach and convert new customers. MNTN enabled the healthcare provider to reduce their dependence on paid social and achieve their performance goals.

0%

Conversion Rate

$0

Cost Per Visit

0%

Lower Blended Cost Per Acquisition Than Goal

Objective

Acquire Net New Customers, Geo Target Audiences in Specific States of Operation and Reduce CPA

With a variety of products to promote—birth control, contraception, skin care and more—the healthcare service was focused on gaining net new customers across their offerings. Not only were they looking to drive profitable consumer acquisition at scale, but they needed a solution that would enable them to geo target audiences in specific states of operation. It was also very important to the healthcare service that they reduce their cost per acquisition (CPA) results relative to their other channels. Leveraging MNTN Performance TV the healthcare service exceeded all their key performance indicators (KPIs).


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