Venus Et Fleur’s CTV Performance Blooms With MNTN Matched

Venus et Fleur is a luxury floral design company that specializes in long-lasting, customizable arrangements. With the marketing landscape shifting, they went looking for channels outside of the traditional media mix. They believed that video was the best way to tell their brand’s story and sought a powerful advertising solution that would allow them to clearly communicate their product offerings while driving meaningful business growth. After experiencing success on Connected TV (CTV) with another provider, Venus et Fleur discovered MNTN’s innovative audience technology MNTN Matched™, which inspired them to switch to MNTN Performance TV. Between Performance TV and MNTN Matched, Venus et Fleur found high-intent audiences when it mattered most — during the highly-competitive Mother’s Day season.

DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV

DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

Postman Breaks Out of the B2B Marketing Bubble, Finding Success on CTV with MNTN

Postman is a leading API development platform. One of their primary goals is to simplify each step of the API lifecycle and streamline collaboration so their customers can create better APIs. Here at MNTN, we’ve experienced this firsthand — our product team has been using Postman as a way to manage our own API for years. “Postman has been an imperative tool for our team when building the MNTN reporting API,” said Erik Gray, Director of Product at MNTN. “It enables the team to easily manipulate the API structure and determine where problems are arising.” As an innovative company in the B2B space, Postman is constantly looking for emerging technologies to use to further their business goals. And after building a strong partnership with MNTN as a customer, Postman was excited to give Connected TV (CTV) advertising a try. With MNTN Performance TV, they were able to think outside of the box when it came to demand generation, leveraging CTV as a powerful performance engine.