Retargeting in HD: Leading Home Supply Retailer Drives 48% Better ROAS with Performance TV Retargeting

Looking to expand on their existing lower-funnel efforts, this leader in home supply added Performance TV Retargeting to their media mix. Leveraging all the targeting and measurement capabilities of display retargeting, combined with an HD ad format served on television, Performance TV delivered better results vs. display retargeting.

↓

48%

Higher VS. Display-Only Retargeting

ROAS

229%

Higher VS. Display-Only Retargeting

Unique Site Visitors

45%

Lower VS. Display-Only Retargeting

Cost Per Visit

98%

Fewer Impressions to Drive a Single Visit

Objective

Drive Conversions

This leading home supply retailer was already driving strong retargeting performance with MNTN. They had also seen significant success with streaming TV ads by launching evergreen prospecting campaigns on Performance TV. Given their success on both channels, they jumped at the chance to extend their retargeting efforts to Performance TV.

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