MNTN wanted to showcase Performance TV retargeting’s capabilities, so they put the retailer’s display-only retargeting campaign up against Performance TV. Both campaigns targeted lower-funnel site visitors including cart abandoners and users who had visited 5+ pages.
Right from the start, Performance TV retargeting had the upper hand. While the display-only campaigns were limited to placements on web and mobile, Performance TV ads were served across top-tier streaming networks. Thanks to its Living Room Quality technology, the campaign was shown on premium Connected TV networks like CNN, ESPN, HGTV, and more—delivering a high-quality ad experience paired with only the best available programming. These ads featured prominent calls to action, both through audio and on-screen visuals to drive viewers back to the site.
MNTN Multi-Touch then served related ads across web and mobile to recent site visitors—as well as to viewers who had seen the Performance TV ad—immersing an already engaged audience across all of their digital devices. These ads featured dynamic product feeds to showcase products users had previously viewed, drawing them back to the site to complete their purchase. Performance TV’ automated media buying technology then automatically optimized the campaign thousands of times a day, driving towards the goal of increased conversions and optimum ROAS. The combination of ads served across multiple devices and automated optimization was enough to tip the results in Performance TV’s favor.