Looking to expand on their existing lower-funnel efforts, this leader in home supply added Performance TV Retargeting to their media mix. Leveraging all the targeting and measurement capabilities of display retargeting, combined with an HD ad format served on television, Performance TV delivered better results vs. display retargeting.
Higher VS. Display-Only Retargeting
Higher VS. Display-Only Retargeting
Unique Site Visitors
Lower VS. Display-Only Retargeting
Cost Per Visit
Fewer Impressions to Drive a Single Visit
This leading home supply retailer was already driving strong retargeting performance with MNTN. They had also seen significant success with streaming TV ads by launching evergreen prospecting campaigns on Performance TV. Given their success on both channels, they jumped at the chance to extend their retargeting efforts to Performance TV.
MNTN wanted to showcase Performance TV retargeting’s capabilities, so they put the retailer’s display-only retargeting campaign up against Performance TV. Both campaigns targeted lower-funnel site visitors including cart abandoners and users who had visited 5+ pages.
Right from the start, Performance TV retargeting had the upper hand. While the display-only campaigns were limited to placements on web and mobile, Performance TV ads were served across top-tier streaming networks. Thanks to its Living Room Quality technology, the campaign was shown on networks like CNN, ESPN, HGTV, and more—delivering a high-quality ad experience paired with only the best available programming. These ads featured prominent calls to action, both through audio and on-screen visuals to drive viewers back to the site.
Audience Extension then served related display ads across web and mobile to recent site visitors—as well as to viewers who had seen the Performance TV ad—immersing an already engaged audience across all of their digital devices. These ads featured dynamic product feeds to showcase products users had previously viewed, drawing them back to the site to complete their purchase. Performance TV’ automated media buying technology then automatically optimized the campaign thousands of times a day, driving towards the goal of increased conversions and optimum ROAS. The combination of ads served across multiple devices and automated optimization was enough to tip the results in Performance TV’s favor.
Performance TV retargeting beat display-only retargeting across the board. Not only did it outperform on key metrics like ROAS, cost per visit, and conversions, it also drove site visits far more efficiently than just running display retargeting alone. The budget spent on Performance TV retargeting delivered a better return hands down, proving to this leading home supply retailer that adding Performance TV to their lower-funnel efforts can deliver a better return on investment.
Related Case Studies
Email and SMS Marketing
This leading email and SMS marketing platform was looking for a way to increase site traffic, with the ultimate goal of parlaying the increase in qualified visitors into more demos. They turned to MNTN Performance TV to help them reach the right audience, and motivate those viewers to visit and convert.
Plenty of Fish
This leading dating app wanted to add a new performance channel that could generate direct-response results in line with their paid search and social efforts. They turned to MNTN to drive measurable performance, while also delivering higher-level brand awareness and perception messaging via television.
It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway. This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other.
Lighting New York
MNTN Performance TV retargeting allowed them to elevate their campaign performance beyond what display-only retargeting could offer by serving viewers high-quality video ads on Connected TV, and also reaching those same viewers across web and mobile with dynamic display ads—all from a single campaign.
This accredited online university delivers high-quality, outcomes-oriented higher education to close the gap between opportunity and affordability, and is designed around the needs of students to give them the flexibility and freedom to study at their own pace. The institution had garnered a steady stream of traffic to their website and wanted to find a new way to drive more traffic, and ultimately more enrollments into their university programs.
Wine & Spirits
The holidays can be a hectic time, which is why this leading wine & spirits retailer wanted to raise awareness around their pick-up and delivery options during the busy festive season. They turned to Performance TV to reach the right audience, spread their message, and drive shoppers through the marketing funnel.
Auto Parts Retailer
This leading automotive aftermarket parts provider serves both professionals and do-it-yourselfers, and was looking for a new way to raise brand awareness and motivate customers to visit in-store or online. They turned to MNTN Performance TV to reach viewers in a place they hadn’t previously – on Connected TV.
Subscription Box Service
On a mission to revolutionize the entertainment industry by challenging conventional storytelling, this subscription service gives people the chance to solve a murder mystery using high-quality, hand crafted clues that are shipped right to their front door. They turned to Performance TV to help them drive conversions and increase revenue by reaching new users.
Tulalip Resort Casino
This Seattle-based resort and casino offers guests gaming, luxury accommodations, entertainment, fine dining, and more. They came to MNTN with the goal of expanding their reach and driving awareness among a key audience, and enjoyed immense success as they saw measurable increases in site traffic driven by Connected TV.
Learn how to better drive performance for your digital campaigns with this full-funnel solution.