Looking to expand on their existing lower-funnel efforts, this leader in home supply added Performance TV Retargeting to their media mix. Leveraging all the targeting and measurement capabilities of display retargeting, combined with an HD ad format served on television, Performance TV delivered better results vs. display retargeting.
Retargeting in HD: Leading Home Supply Retailer Drives 48% Better ROAS with Performance TV Retargeting
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48%
Higher VS. Display-Only Retargeting
ROAS
229%
Higher VS. Display-Only Retargeting
Unique Site Visitors
45%
Lower VS. Display-Only Retargeting
Cost Per Visit
98%
Fewer Impressions to Drive a Single Visit
Objective
Drive Conversions
This leading home supply retailer was already driving strong retargeting performance with MNTN. They had also seen significant success with streaming TV ads by launching evergreen prospecting campaigns on Performance TV. Given their success on both channels, they jumped at the chance to extend their retargeting efforts to Performance TV.
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