The Travel Corporation (TTC) is a family-run, multinational company comprising multiple businesses with a commitment to “making travel matter.” They were looking for a way to drive performance for two of their most popular brands, Contiki and Trafalgar. With travel ramping up as summer approached, TTC wanted to explore different ways of engaging consumers by utilizing a new advertising channel in the U.S. Connected TV (CTV) appealed to them, but the last advertising platform they used lacked detailed reporting, making it difficult to accurately measure performance.
Instead, TTC found the solution they needed in MNTN Performance TV, which enabled them to seamlessly launch multiple CTV campaigns for three different brands. Additionally, MNTN’s comprehensive measurement and reporting tools allowed them to see the true impact of their advertising efforts.