The Travel Corporation Explores CTV with MNTN, Driving Significant Performance For Three Separate Brands

The Travel Corporation (TTC) is a family-run, multinational company comprising multiple businesses with a commitment to “making travel matter.” They were looking for a way to drive performance for two of their most popular brands, Contiki and Trafalgar. With travel ramping up as summer approached, TTC wanted to explore different ways of engaging consumers by utilizing a new advertising channel in the U.S. Connected TV (CTV) appealed to them, but the last advertising platform they used lacked detailed reporting, making it difficult to accurately measure performance.

Instead, TTC found the solution they needed in MNTN Performance TV, which enabled them to seamlessly launch multiple CTV campaigns for three different brands. Additionally, MNTN’s comprehensive measurement and reporting tools allowed them to see the true impact of their advertising efforts.

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Diversifying our paid media activity was vital to our success this year, specifically when activating on CTV. We know over the last few years CTV has been on the rise in terms of viewership and with travel rebounding, MNTN was a no brainer. From the onboarding support to the day-to-day customer service, MNTN has been incredibly easy to work with. They treat us like an extension of their team by giving feedback on creative to suggestions on audience targeting enabling us to unlock success together. As a result, adding additional brands and/or budget has been an easy decision. We know that the results are there from the channel but even more importantly because of our successful partnership.

Mackenzie Procter
Vice President of Paid Media, The Travel Corporation

38%

Higher Average Order Value Than Contiki Sitewide Average

Higher Average Order Value Than Trafalgar Sitewide Average

ROAS for Contiki

ROAS for Trafalgar

Objective

Grow New and Existing Business Ahead of the Profitable Summer Season

TTC wanted to increase new website traffic while continuing to close business. Having primarily focused their advertising efforts on paid search and social media in the past, they were eager to reach customers on a fresh channel. TTC had previously run ads on CTV, but the platform they’d used didn’t include in-depth measurement or reporting tools, making it difficult to determine how effective the channel was for them. They also needed a solution that would allow them to run concurrent CTV campaigns for multiple brands, each with their own goals and target audiences. Performance TV’s comprehensive reporting and ease of use proved to be just what TTC was looking for.

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