With one of their busiest seasons — summer — just around the corner, TTC dove head first into CTV, launching campaigns for Contiki and Trafalgar.
TTC leaned on MNTN’s CTV expertise to produce the best performance possible. They worked closely with MNTN’s Customer Success Team, who helped them to identify new strategies that would best align with each brand’s campaign goals.
To accomplish their objective — engaging with and driving new business — TCC used Performance TV prospecting for both brands. While the focus of each campaign was similar, TTC needed to target different consumer groups to meet each brand’s needs. Using MNTN’s unique audience suite, which gave them access to thousands of integrated segments, TTC was able to serve ads to multiple audiences built specifically for Contiki and Trafalgar:
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Contiki (primary demographic is comprised of college students and other young adults): Sorority and fraternity members, adventure travelers, and consumers aged 18-20
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Trafalgar: Leisure travelers, people planning summer trips, and well-traveled financial strategists
Simultaneously, TTC kicked off retargeting campaigns to reach consumers who had previously visited the Contiki or Trafalgar websites. For both brands they utilized MNTN’s easy-to-use segmentation tool to build audiences with first-party data—these were made up of people who had visited their websites in the last 30 days but hadn’t yet converted.
“MNTN is very intuitive to use—it was quick and easy to get goals and optimizations set up for our different brands and campaigns within those brands,” Katrina Roseli, TTC’s Paid Media Account Manager said. “I also really appreciate how collaborative and responsive the MNTN team is. They helped me to identify audiences that aligned with the campaigns for each brand, which ultimately generated business.”
