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Top-3 Auto Parts Retailer Reaches In-Market, Motivated Buyers with MNTN Performance TV
This leading automotive aftermarket parts provider serves both professionals and do-it-yourselfers, and was looking for a new way to raise brand awareness and motivate customers to visit in-store or online. They turned to MNTN Performance TV to reach viewers in a place they hadn’t previously – on Connected TV.
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Objective
Drive Brand Awareness
The aftermarket auto parts industry is notoriously competitive, with well-known rivals all striving for strong brick-and-mortar and online presence. This industry leader needed a way to differentiate from the competition and reach their audience with media that was impactful enough to compel a user to visit their website or store – and ignore the rest. With the massive uptick in streaming viewership, they realized there was an opportunity to go beyond just radio, display, or search ads and reach viewers over their Connected TV devices.
Solutions
Performance TV
This industry leader turned to MNTN Performance TV to help them reach viewers while they streamed their favorite shows. They began by launching two campaigns; one with a focus on motor oil, and the other on car batteries. Leveraging high-quality video assets, Performance TV enabled them to tell their brand’s story for both sets of products in a compelling way, and feature offers that would get customers converting. The ads ran exclusively on top-tier CTV inventory, guaranteeing the brand lift of TV advertising.
Performance TV’s full integration with Oracle Data Cloud allowed for precision audience targeting and was used to hone in on car enthusiasts, DIYers, competitors’ customers, and in-market users who were most likely to buy – and soon. Once the campaigns launched they were fully auto-optimized thousands of times a day across networks to ensure the ads being served would hit the advertiser’s performance goals. And as the campaigns progressed, the results were tracked and reported on with full cross-device mapping thanks to Verified Visits, which tracks any user visits to the advertiser’s site in a window of time defined by them – giving them total control over their attribution.
The Results
Performance TV Drives Better Results
Both the motor oil and car battery campaigns were a success thanks to MNTN Performance TV. The campaigns reached millions of households, with the battery-focused campaign driving over a 4X ROAS, with a cost per completed view of only $0.06. The motor oil campaign saw similar performance, with 2X ROAS and a cost per completed view of only $0.05. MNTN Performance TV was able to deliver broad reach and effective return for this industry leader – proving it could cut through the competition and deliver results.
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MNTN is the future of TV and direct-response advertising.
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