This industry leader turned to MNTN Performance TV to help them reach viewers while they streamed their favorite shows. They began by launching two campaigns; one with a focus on motor oil, and the other on car batteries. Leveraging high-quality video assets, Performance TV enabled them to tell their brand’s story for both sets of products in a compelling way, and feature offers that would get customers converting. The ads ran exclusively on top-tier CTV inventory, guaranteeing the brand lift of TV advertising.
Performance TV’s full integration with Oracle Data Cloud allowed for precision audience targeting and was used to hone in on car enthusiasts, DIYers, competitors’ customers, and in-market users who were most likely to buy – and soon. Once the campaigns launched they were fully auto-optimized thousands of times a day across networks to ensure the ads being served would hit the advertiser’s performance goals. And as the campaigns progressed, the results were tracked and reported on with full cross-device mapping thanks to Verified Visits, which tracks any user visits to the advertiser’s site in a window of time defined by them – giving them total control over their attribution.