This leading automotive aftermarket parts provider serves both professionals and do-it-yourselfers, and was looking for a new way to raise brand awareness and motivate customers to visit in-store or online. They turned to MNTN Performance TV to reach viewers in a place they hadn’t previously – on Connected TV.
Top-3 Auto Parts Retailer Reaches In-Market, Motivated Buyers with MNTN Performance TV
↓
4X
ROAS
$4.23
Cost Per Visit
0.82%
Site Visit Rate
Objective
Drive Brand Awareness
The aftermarket auto parts industry is notoriously competitive, with well-known rivals all striving for strong brick-and-mortar and online presence. This industry leader needed a way to differentiate from the competition and reach their audience with media that was impactful enough to compel a user to visit their website or store – and ignore the rest. With the massive uptick in streaming viewership, they realized there was an opportunity to go beyond just radio, display, or search ads and reach viewers over their Connected TV devices.
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