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Why Financial Service Firms Are Cashing in On CTV

Financial service marketers are accustomed to promoting services and products that cut costs, drive high returns, and maximize every dollar spent. Unfortunately, not all of...

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76% of Agencies Will Increase CTV Ad Spend in 2023

We are only two weeks away from the new year, making this the perfect time for agencies to nail down their future campaign strategies. And...

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Connected TV Advertising Offers a Resolution You Can Keep

The days are ticking down to the new year and resolutions are being outlined. When it comes to a business-minded solution, adding Connected TV to...

5 Min Read

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The Nominations Are In: How Connected TV is Set to Be the Biggest Winner from Google’s Outage

Despite the frenzy of the holidays, advertisers and publishers may have spotted an unexpected lull in activity last week when Google Ad Manager went dark....

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Paid Search, Connected TV, and Auto-Optimization

As the end of the year approaches and 2023 planning is full steam ahead, search marketers may be scratching their heads as they adjust to...

7 Min Read

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Who’s Your Audience: Pets (and Their Owners)

Did you know 70% of U.S. households (90.5 million homes) owned a pet as of 2022? Not surprised, since man’s best friend is considered more...

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Why CTV is a Performance Priority For Brands in 2023

It has been said many times before but it bears repeating: 2022 was the year of Connected TV. Throughout the year, the platform reached milestone...

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The CTV Challenges Facing Your Brand in 2023

If you’re an advertiser, you probably couldn’t escape the connected TV news—not that you’d want to. From new advances in targeting and measurement to an...

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50.7% of US Internet Users Will Watch AVOD Content by 2023

Over the last few years, conversations about the growth of streaming have focused mainly on subscription video on demand (SVOD). That is in part due...

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