Basecamp

Your portal to news, insights, research, and more

5 Audience Segments Subscription Box Services Should Be Targeting

The popularity of subscription box services has grown exponentially—from $57M in sales in 2011 to a whopping ~22.7B in 2021. Between the large variety of...

3 Min Read

Read More

Target Practice: Understanding B2B Audiences on Connected TV

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming,...

4 Min Read

Read More

How CTV Takes B2B Video From Lackluster to Blockbuster

Video is a key touchpoint for many businesses and B2B brands shouldn’t exclude themselves from the group. Connected TV has made it possible for B2B...

5 Min Read

Read More

5 Audience Segments Colleges and Universities Should Be Targeting

There are currently ~15.85M undergraduate college students enrolled in the U.S. Additionally, 40% of people who have never enrolled in higher education have considered enrollment...

4 Min Read

Read More

2022 in Review: Connected TV’s Glow-Up

2022 is a hard year to neatly wrap up for Connected TV. After years of explosive growth and record-high viewership, the platform matured and finally...

6 Min Read

Read More

To Panic or Not to Panic—A Look at Netflix’s Recent Miss With Advertisers

The path to Netflix’s ad-supported offering hasn’t exactly been a smooth one. For years, the service promised to remain advertisement-free. Then, in April 2022, after...

4 Min Read

Read More

2023 Will be CTV’s Biggest Year Yet. Here’s How to Prepare.

What a year that was, huh? It was like 2022 was designed to be the ideal year for Connected TV. Streaming services merged and doubled...

4 Min Read

Read More

7 Audience Segments Clothing and Apparel Brands Should Be Targeting

While the economy has been unpredictable over the last two-plus years, people are still purchasing clothes—consumers will reportedly buy over $541 billion worth of apparel...

4 Min Read

Read More

Like the Dean’s List, But Better: MNTN Product Innovation in 2022

This year was perhaps Connected TV’s (CTV’s) biggest year yet. Here are some of the major headlines making it in the advertising industry: Connected TV’s...

3 Min Read

Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.