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An Insider’s Look at 2022’s CTV Boom

Without a doubt, 2022 was the year Connected TV rose to prominence. This year, streaming outperformed broadcast and cable TV for the first time, new...

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Marketer Beware: Brand Awareness Beckons, But is There a Better Way to Advertise During a Downturn?

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell, who has experienced multiple recessions in...

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The Social Exodus: Adland’s Budgets Are on the Move

It wasn’t too long ago social media was the golden goose for advertisers. Nowadays, not so much. A quick read of recent headlines can show...

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Less than a Quarter of Streamers Are Willing to Pay for Ad-Free Content

This year, we have seen more and more streaming platforms enter the race to build ad-supported platforms or tiers—a move that couldn’t have come at...

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“Automated Optimization”—When It’s Done Right, It’s More Than Just a Buzzword

These days, every adtech product out there offers some form of automation. In theory, this is ideal, but with mentions of automation everywhere you look,...

6 Min Read

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Brands Believe CTV Advertising Will Overtake Mobile Advertising

Connected TV advertising has been on the rise over the last few years, and new data now shows that it is expected to surpass other...

2 Min Read

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Almost 100% of Brands Polled Say CTV Will Be Bigger Than Mobile Ads

Mobile and social media advertising used to be a one-two punch for advertisers. When both avenues arrived on the scene, they offered something unique that...

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It’s The Most Wonderful Time of Year for Retailers (Finally)

It’s almost that time. Soon, across stores worldwide, the price tags will be hung from the merchandise with care, in the hopes that new customers...

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Big Budgets Aren’t Enough

As the TV landscape continues to change, many brands are taking advantage of what Connected TV has to offer. Often those brands are new to...

5 Min Read

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